vCreative grows with Drew Cain as SVP of Technology


vCreative grows with Drew Cain as SVP of Technology

Drew Cain

vCreative, a media workflow software provider, adds Drew Cain as senior vice president of technology. He joins vCreative to oversee vCreative’s product development team, platform operations, security and IT. Most recently, Cain held senior engineering positions and oversaw cloud infrastructure projects at Simpli.fi, helping to design, code and deploy products that optimized workflow and delivered omnichannel programmatic advertising. solutions across CTV, audio, mobile, display and other types of media.

“vCreative is on a tremendous growth trajectory, adding new services and more value for our customers at a rapid pace,” said Susie Hedrick, CEO of vCreative. “Drew is a proven technology leader who has demonstrated how important the overlap of technology and business enablement can be. It is his blend of digital experience, vision, innovation and trusted leadership that made him the ideal candidate for this position.”

“I am thrilled to join vCreative during this exciting time of growth and change in the industry,” added Cain. “As advertising spend continues to shift from linear to digital, we will work together to accelerate the delivery of new products, features and integrations with a focus on the future success of our customers. vCreative has a fantastic reputation as a partner trusted by the media industry and I look forward to being part of such an incredible team.”

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