Urban One Honors Premiere Exceeds Network Estimates, Receiving Double-Digit Increases on TV One and CLEO TV | News


SILVER SPRING, MD., January 31, 2022 /PRNewswire-PRWeb/ — It was an impressive premiere night for the annual Urban One Honors: “Soundtrack of Black America” ​​presented by T-Mobile. The show, which airs on TV One and CLEO TV on Martin Luther King jr. Day, exceeded last year’s first by double digits among L+3 P25-54 and S25-54 and P2+ deliveries (+52%/+31%/+20%). The Monday night premiere drew 677,000 unique P2+ viewers across TV One and CLEO TV broadcasts. TV One’s 52% ratings increase exceeded network estimates as the ceremony landed in the top 10 programs on ad-supported cable during its run among black audiences P25-54 (excluding sports).

Hosted by Grammy Award-winning singer, songwriter and producer Ne-Yo, the special pre-recorded lineup paid tribute to music legends spanning generations and genres. Beloved icons of the music world came together to give the pioneers their flowers for a night centered on the black music experience.

This year’s winners included:

  • Jimmy Jam and Terry Lewis – Life Achievement Award
  • Timbaland – Musical Innovation Award
  • Gamble and Huff – Living Legends
  • Tasha Cobbs Leonard – Inspiration Impact Award
  • Jennifer Hudson – Entertainment Icon Award

television and radio personality, Eva Marcille, hosted behind-the-scenes access to the ceremony, which included exclusive behind-the-scenes interviews. Viewers journeyed through the soundtrack of Black America with the show opening HER, a special set from D-Nice, as well as performances from Kelly PriceTyrese, Reservoir, Johnny Gill, Ralph Tresvant and Inspiration winner Tasha Cobbs-Leonard.

Urban One Honors was created by the legendary founder of Urban One, Inc., Cathy Hughes, and debuted in 2019 to honor individuals and organizations whose work has a significant impact on society and culture. This year’s ratings success is an especially special achievement given the virtual adaptation of the ceremony. For the second year in a row, TV One went the extra mile to produce the awards by pre-recording the show, limiting the time performers were on stage and eliminating live audiences. The network’s commitment to the safety and health of its staff, talents, suppliers and partners remains a priority.

ABOUT TV ONE NETWORKS

TV One Networks is the hub of black culture and entertainment with a broad offering of original programming and classic series, serving diverse audiences for TV One and CLEO TV. Launched in January 2004TV One currently serves 49 million households and CLEO TV, launched in January 2019, is the sister network available in 44 million homes. Each network has a unique audience that brings viewers TV One fan favorites such as Life Therapy, Unsung, Uncensored, Fatal Attraction, ATL Homicide, When Love Kills: The Falicia Blakely Story, Don’t Waste Your Pretty and Urban One Honors. While Cleo TV, a lifestyle and entertainment network targeting Millennial and Gen X women of color, delivers content that uplifts and inspires today’s modern woman. CLEO TV viewers can expect award-winning content from original and acquired series including Culture Kitchen, Living by Design, New Soul Kitchen, Just Eats with Chef JJ, It’s Me, Julissa, At Tia Mowry’s Quick Fix and Adrienne House to Home. Both networks are wholly owned by Urban One, Inc., formerly known as Radio One, Inc.[NASDAQ:UONEandUONEKhttp://wwwurban1comthelargestAfrican-Americanownedandoperatedmultimediacompany[NASDAQ:UONEandUONEKhttp://wwwurban1comthelargestAfrican-Americanownedandoperatedmulti-mediacompany[NASDAQ :UONEetUONEKhttp://wwwurban1comlaplusgrandesociétémultimédiadétenueetexploitéepardesAfro-Américains[NASDAQ:UONEandUONEKhttp://wwwurban1comthelargestAfrican-Americanownedandoperatedmulti-mediacompany

Media Contact

Brittany Bell SurrattTV One, 240-495-2752, bbell@tvone.tv

SOURCE TV One

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