Strategic agreement between iHeartMedia and DraftKings Ink
iHeartMedia and DraftKings
iHeartMedia and DraftKings have announced a strategic multi-year relationship, making DraftKings the official ratings provider for iHM’s broadcast, digital, podcast and social platforms. Additionally, as part of the deal, DraftKings is now able to co-create and distribute long-form content with iHeartMedia and will have privileged access to its full roster of personalities.
In addition, DraftKings and iHeartMedia will collaborate around a wide range of possible content development opportunities, including the distribution of shows and segments on the company’s radio and digital properties and integrations into live sports broadcasts. from iHM. DraftKings and iHeartMedia will also collaborate on a number of possible experimental opportunities for listeners and fans, including the provision of cross-platform interactive games.
âAlthough we are number one in audio sports programming, we continue to create new sports content and DraftKings is an ideal partner as we grow and innovate,â said Greg Ashlock, CEO of iHeartMedia’s Multiplatform Group. âDraftKings is a leading sports technology and entertainment company providing millions of customers with the best real money gaming products and exceptional safety and security through a variety of responsible gaming measures. We look forward to a long and successful partnership wherever sports betting is permitted. ”
As part of the agreement, DraftKings will have the ability to use the SmartAudio suite of data-driven advertising products from iHeartMedia. Data integration would enable fact-based audience planning and targeting optimizations on iHeartMedia’s broadcast and digital platform, including its over 270 million monthly consumers on its broadcast platform , giving DraftKings national exposure while reaching local audiences with a tailored approach.
âCustomer engagement remains a priority for DraftKings, and this latest agreement with iHeartMedia greatly amplifies our reach to a dedicated audience that spans over 160 markets across the country with the largest audio company in the United States,â said said the co-founder of DraftKings North America. and President Matt Kalish. âExploiting iHeart’s coveted audience analytically while fueling authentic betting content is a milestone for both organizations and a forerunner of new possibilities in media innovation. ”