CHARLOTTE, North Carolina, June 16, 2021– (COMMERCIAL THREAD) – When the pandemic struck last year, North Carolina-based video content agency Spiracle Media did what most businesses had to do: shut down its office and tried to figure out how operate in the times of the unknown. With new remote hires and frontline workers, many business leaders have wondered how to best communicate within their organization. Spiracle saw this as an opportunity to pivot its business strategy and help its partners use video to strengthen their internal communications.
As many corporate offices begin to reopen, Spiracle has used their greatest skills, video storytelling, to continue to help organizations across the country re-engage employees for the next chapter of their business.
âWith employee anxiety being so high, it’s important for companies to clearly and effectively address any uncertainties employees may have upon their return,â said Tim Baier, co-founder and CEO of Spiracle Media. âWe have found that video content is an easily digestible format for businesses to relay this important information. “
A partner, the YMCA of Greater Charlotte, took the opportunity to communicate by video with its employees, members and the community.
âVideo has been a critical part of how we communicated during the pandemic and continues to be an important communication tool for our Y both internally and externally,â said Heather Briganti, Senior Director of Communications and public relations for the YMCA of Greater Charlotte. âAs we moved through the initial impacts of the pandemic, our internal communication videos helped us effectively share important updates and maintain a sense of connection among our team members when we couldn’t be physically together. “
Founded in 2011 by three former sports presenters passionate about the art of storytelling, Spiracle Media has since grown into a high-end producer of video content for some of the country’s biggest brands.
âVideo is the way of the future,â said Jarod Latch, co-founder and COO of Spiracle Media. âEmployees receive hundreds of emails a day, and it’s easy for them to gloss over information or feel disconnected from their organization. Emails can also lack emotion, but with video we are trying to encompass the “human” of an organization to communicate more effectively and even help boost morale. “
Spiracle launched the Back to Better video package to offer business leaders a new way to re-engage employees by setting expectations upon their return (like flexible work models), sharing new initiatives (like a new mental health) or showing appreciation for perseverance through the pandemic. Video content is customizable, providing up to three one-minute videos to use for communications with employees or customers.
âCommunication with video is powerful, and we look forward to helping transform the enterprise content landscape here in Charlotte and beyond,â said Latch. âThere is a different level of care when communicating over video, and we believe it can help connect people in powerful ways. After the pandemic, I think we all need more connection. “
For more information on Spiracle Media and the Back to Better package, visit learn.spiraclebuzz.com/backtobetter.
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Erin Kelly, 704-549-3403, firstname.lastname@example.org