the Quadrant Knowledge Solutions SPARK Matrix™ provides competitive analysis and ranking of leading Ad Tech platform providers.
Skai, with its comprehensive omnichannel advertising technology powered by advanced data intelligence, received high marks on both technology excellence and customer impact metrics.
MIDDLETON, Mass., May 25, 2022 /PRNewswire/ — Quadrant Knowledge Solutions today announced it has named Skai a 2022 Technology Leader in Global Market Analytics SPARK matrixMT: Ad Tech Platforms Market, 2022.
Quadrant Knowledge Solutions’ SPARK Matrix™ includes detailed analysis of global market dynamics, key trends, vendor landscape and competitive positioning. The study provides competitive analysis and ranking of leading technology vendors in the form of its SPARK MatrixMT. The study offers strategic insights for users to assess the capabilities of different vendors, competitive differentiation, and market position.
According to Megha RungtaAnalyst, Quadrant Knowledge Solutions, “Skai’s sophisticated cloud platform enables advertisers to maximize audiences and optimize advertising budgets across the world’s leading media channels; including Google, Facebook, Microsoft, Pinterest, Amazon, Walmart, Target and more. Skai enables its customers to bridge the gap between closed-ecosystem, high-engagement media publishers, comprehensive data management, integrated workflows, and unbiased holistic metrics..” Rungta added: “With its ability to address diverse use cases, robust product strategy and roadmap, and strong industry expertise, Skai received a solid score on the Technology Excellence and Business Impact metrics. customers and was positioned among the leaders of the SPARK matrix: Ad Tech Platform, 2022.”
Ad Tech refers to the set of software tools and technologies used to plan, execute, automate and manage digital advertisements across digital channels, including search, social media, display, OTT, mobile, video and more to optimize the performance of advertising campaigns. Ad Tech often includes a variety of analytics tools that allow publishers to increase ad revenue and advertisers to maximize ROI through effective campaigns to reach target audience and gather customer insights.
The ad technology platform’s core value propositions, such as managing digital ads across digital channels, measuring customer behavior, planning, executing and automating campaign performance, l ROI Optimization, and many others are driving the growth of the Ad Technology market across all geographies and industry. segments. Due to increasing competition and exponential growth opportunities, new vendors are emerging with innovative technology offerings. Leading ad technology platform vendors are also investing heavily in enhancing the AI and machine learning capabilities of their products to support a wide range of marketing use cases. They also leverage automation and advanced analytics to improve overall campaign performance and effectiveness.
Skai™ (formerly Kenshoo) is an intelligent marketing platform that powers insights, marketing decisions, and media execution for faster, more predictable go-to-market results. Skai™ offerings include a suite of data-driven products for market intelligence, omnichannel media enablement, testing and measurement to enable product, information and marketing teams to plan with precision strategies and benefit from connected omnichannel launches. Skai™ merges the legacy capabilities of Kenshoo and Signals Analytics and for over a decade, an impressive list of global brands, including Procter & Gamble, PepsiCo, Estée Lauder, Nestlé, Johnson & Johnson, Mars and others, it trust. With its extensive product suite, Skai™ unifies data and helps businesses better understand their consumers in real time. It has seven international locations and is backed by Sequoia Capital, Arts Alliance, Tenaya Capital, Bain Capital Ventures, Pitango and Qumra Capital. For more information, visit www.skai.io.
About Quadrant Knowledge Solutions
Quadrant Knowledge Solutions is a global consulting and advisory firm focused on helping clients achieve their business transformation goals through business strategy and growth consulting services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and advisory deliverables are designed to provide comprehensive insights and strategic insights to help clients formulate growth strategies to survive and thrive in ever-changing business environments.
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