New Features Allow Advertisers to Consolidate Digital Media Buys Execution, Optimizations and Reporting Through a Single Partner
FORT WORTH, TX, June 7, 2022 /PRNewswire/ — Today, Simplified.fi, the advertising automation platform, announced an expansion of its industry-leading digital advertising capabilities to include Google Ads (SEM) and YouTube advertising. With these new offerings, media buyers can use Simpli.fi to run, optimize and receive consolidated reports on campaigns through programmatic buying, Google search, YouTube and Facebook.
In addition to running programmatic CTV, Mobile and Display campaigns, as well as Facebook, Simpli.fi customers now have the ability to run Google Ads and YouTube campaigns through Simpli.fi. This expansion allows customers to manage their digital solutions through a single partner, delivering workflow efficiencies in configuration, performance, billing, service, and more.
“By offering SEM and YouTube advertising capabilities, Simpli.fi enables clients to consolidate vendors, streamline workflows and improve overall digital performance,” said Ryan Horn, SVP Marketing at Simpli.fi. “These new features enable clients to be more effective and efficient with their campaigns and ensure they are maximizing their ad spend across all channels.”
These offerings are in addition to Simpli.fi’s suite of industry-leading programmatic solutions, which includes CTV, addressable, mobile, video, display, native and social advertising.
To learn more about Simpli.fi, please visit our website.
Simpli.fi is the leading advertising automation platform providing workflow software and programmatic advertising solutions to over 1,500 agencies, advertisers and media buying organizations. Our solutions enable our clients to be more efficient and maximize the return on investment of their advertising spend across CTV, mobile, display, Facebook, Google Search, YouTube and other types of media. Our platform delivers performance on budgets of all sizes, running over 120,000 campaigns for 30,000 advertisers in a typical month. Simpli.fi’s investors include leading private equity firms Blackstone and GTCR.
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