Simpler Media Group, Inc. Strengthens Executive Team with Key Executive Appointments

Announces the appointments of Dylan Wright as COO, Lyndsay Del Bello VP, Field Marketing, Brad Schlachter, VP Growth, Sarah Demske, Sr. Director, Performance Marketing, Michelle Egner, Sr. Director, Events

SAN FRANCISCO, July 16, 2021 / PRNewswire / – Simpler Media Group (SMG), a leading native digital publisher and producer of high-impact research and events, has announced a number of key appointments to the society. The appointments come at a time of expansion for the company, which has experienced 170% growth through its publications and events over the past 3 years. SMG’s flagship brand, CMSWire, covers the digital customer experience and is complemented by Reworked, which covers the work revolution.

Simpler Media Group is strengthening its management team and has experienced 170% growth over the past 3 years.

These appointments will further accelerate SMG’s ability to generate sustained, long-term growth and also enable SMG to better serve its community of over 3 million digital customer experiences and modern workplace professionals to advance their careers. through leading knowledge and networks.

Dylan wright

Dylan wright, previously vice president of marketing and agency services at SMG, has been promoted to chief operating officer. In his new role, Wright will manage the day-to-day operations of SMG and be responsible for the health and happiness of the team, the quality of editorial content, events, creative studio productions and agency services. Wright will also oversee the growth and health of the SMG community across all platforms.

“I look forward to continuing to advance SMG as a leading community of digital workplace and digital experience experts,” said Wright.

Wright is from the Chicago domain and has over 25 years of experience as an entrepreneur, CMO, responsible for marketing strategy for a $ 5 billion financial services firm and a management consultant from PwC whose clients included Cadbury, Dr. Pepper, Allstate and other major brands.

Lyndsay Del Bello

Lyndsay Del Bello joined SMG as vice president of field marketing. In his new role, Del Bello will lead the growth of the company’s event activity (conferences, virtual conferences and webinars) and champion the customer experience at SMG events. She comes to SMG from Spectrum Reach, where she was the Field Marketing Manager for National Marketing Strategy.

“My role at SMG allows me to use all of my experience and expertise to be part of an already incredibly strong team. This is the type of marketing and leadership that I love and the culture at Simpler Media Group is amazing, ”said Del Bello.

Del Bello Live in Cleveland and has over 20 years of experience in marketing and event production. She specializes in event marketing, lead generation, database growth, digital marketing, start-up leadership and growth, strategic planning and execution, and analytical details.

Brad Schlachter

Brad Schlachter joins SMG as vice president of growth to lead member growth and take ownership of the overall member experience. Schlachter was previously fractional CMO, advisor and strategist for leading entertainment and digital organizations.

“I look forward to continued growth and customer engagement for SMG through its digital publications, events and social channels,” Schlachter said.

Schlachter is from New York City and currently resides in Los Angeles. He brings decades of work experience for companies such as Major League Baseball, Disney, and Microsoft.

Sarah demske

Sarah demske was promoted to Senior Director, Performance Marketing. Previously, she was Director of Marketing Operations at SMG, where she focused on overseeing customer-centric marketing programs, overall departmental excellence, database growth and customer experience. In his new role, Demske will expand his existing responsibilities to ensure a continuous upward trajectory of SMG customer satisfaction and overall departmental production.

“Since joining Simpler Media Group three years ago, I have honed my skills in leading an amazing team and the overall success of our customer-focused marketing programs. I am delighted to continue to innovate these skills in a more strategic framework. role alongside our continued growth as an organization, ”said Demske.

Demske is based at Atlanta and has nearly a decade of experience specializing in marketing automation, lead lifecycle management, database health, and data mining to support the management of complex marketing programs.

michelle egner

michelle egner prior to that, he was Director of Event Programming at SMG, overseeing event content development, speaker recruitment, advisory board leadership, event writing and operations. In her new role as Senior Events Manager, Egner will have overall responsibility for the strategic direction, content development and delivery of Simpler Media Group’s event business line, including live, virtual and webinar events and webinars. hybrids.

“I am delighted to create a dynamic portfolio of event offerings. I truly look forward to serving our readers as we navigate the complexities created by the pandemic. My goal is to help businesses build stronger digital connections and continued success. Said Enger.

A Chicago resident, Egner previously built the Speakers Bureau at the Kellogg School of Management in Northwestern University and led the programming of the C suite as Events Manager at the Executives’ Club of Chicago.

About Simpler Media Group Inc .:


SMG is a B2B technology research and information services company serving a community of over 3 million global digital business leaders.

Our flagship publication, CMSWire, is completed by our Reworked publication and our Digital Experience Summit and Digital workplace experience lecture series. Our research division produces a range of annual state of the industry reports, quarterly market segment guides and a range of industry focused briefing notes. We provide performance marketing, personalized research, content development and personalized event production services directly to our clients.

Our mission: to advance the careers of our members through leading knowledge and networking.


Digital Experience Summit
The DX Summit virtual event series brings together the world’s leading enterprise digital customer experience professionals and provides unique visibility into top performing teams, practices and technology stacks.

Digital workplace experience
The Digital Workplace Experience series of virtual events brings together the best professionals in business, learning and employee experience for a unique opportunity to experience the world’s most advanced and successful workplaces.

Contact: Brad Schlachter,


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