Say It Now acquires US voice technology platform GetStarted – RadioToday


A London-based voice commerce company has acquired a North American voice technology platform to expand its service.

Say It Now’s acquisition of GetStarted will consolidate its position by significantly increasing the capabilities of its technology, reducing operational costs, increasing the speed of delivery and opening up new markets and revenue streams.

This decision is based on a record of organic growth for Say It Now since its creation in 2018; scaling made Diageo a key customer, established media partnerships with Global’s DAX and Octave Audio, strategic relationships with A Million Ads and Hawk, and was selected by the Havas Start-up Program 2021.

Coinciding with the acquisition, AdTech industry veteran Grant Allaway, former owner of ad2one, has been appointed to the Say It Now board of directors.

Say It Now’s advertising technology enables brands to create audio campaigns that listeners can interact with directly – by requesting more information about a product or service, or by purchasing directly through simple voice commands over speakers. intelligent.

Earlier this year, Say It Now partnered with Mediacom and Bayer for an industry-first interactive smart speaker campaign where listeners at Global’s radio stations were able to order a Berocca Boost by speaking to their device. Amazon during advertising breaks.

Say It Now also created Diageo’s “Talisker Tasting Experience”, one of their six “Taste of the Future” innovations in 2021.

With forecasts that 50% of consumers will use voice purchases by 2022, Say It Now is gearing up for a Series A backed by Oberon Capital. This is with the goal of consolidating the technical team and growing the North American business in order to digitally transform audio advertising and capture part of a global voice transactions market that is expected to reach $ 164 billion by 2025.

Following the acquisition, Charlie Cadbury will remain as CEO of Say It Now. Norbert Horvath, Founder and CEO of GetStarted, will become Chief Technology Officer & US EVP of Say It Now. Co-founder Sander Siezen retains the role of Chief Product Officer.

Charlie Cadbury announced the news at the Radiocentre Tuning In conference this week. He said: “For the past 70 years broadcast advertising has been about command and control: repeating the messages until you comply. We are on a mission to change that. We want to harness the potential of actionable audio advertising so that brands can engage in engaging conversation with their consumers.

“We look forward to working with the exceptional team at GetStarted to transform traditional audio advertising. We want to do this in a way that improves the experience of listeners and allows brands to optimize their campaigns in real time based on engagement data.

Norbert Horvath, Founder and CEO of GetStarted, and new CTO, Say it Now, said: “We are thrilled to have joined Say It Now and look forward to fueling our shared vision that every ad can be actionable and offer instant conversion. .

“The personal nature of voice commerce can help brands build lasting relationships with consumers in a sophisticated way that traditional advertising struggles to compete with. The market has enormous growth potential and we look forward to consolidating Say It Now’s leadership in this area.

Grant Allaway, investor and new board member of Say It Now, said, “I am delighted to be taking this trip with the Say It Now team as we seek to make actionable audio advertising a cornerstone of. worldwide distribution. It’s rare that an opportunity presents itself to work on such an exciting project, with the potential to be a real game-changer. “


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