Radiocentre organizes a Backing Brilliant Business Masterclass – RadioToday

Radiocentre invites companies to its free Backing Brilliant Business Masterclass livestream.

On Tuesday 6 July at 2 p.m., business leaders across the UK are invited to attend a free live and interactive event, where they can hear from experts in radio, advertising and business. entrepreneurship.

Entrepreneurs can learn how to get the most out of radio advertising, maximize the effectiveness of their advertising, and explore how to effectively leverage every penny of value in planning an advertising campaign.

The sessions will cover radio advertising, how to plan and buy a radio campaign, the best tips for brilliant advertising creation on a budget and an interactive session with an entrepreneurial expert.

The live event will encourage business owners to ask guest speakers questions that will directly benefit their business.

As businesses increasingly turn to research and social media for their marketing needs, many are missing out on the direct benefits that radio can bring. Radio is proven to increase business awareness by almost 50%, delivering an average return on investment of £ 7.70 for every book spent.

Radio can be a great asset for businesses of all sizes and this masterclass will explore how to get the most out of radio advertising.

Radioville Managing Partner Sean Carnegie, speakers from Global and Bauer and former UK Entrepreneur-in-Residence Simon Devonshire OBE join Lucy Barrett, Director of Radiocentre Clients and Tara Wilkinson, Head of Insight. Simon has a long career in business and is also a serial entrepreneur. He previously ran O2 Business and oversaw the marketing division of domestic brands, including Heinz, as well as his work with small and medium-sized businesses across the UK.

Lucy Barrett said: “We know there are many companies that would benefit from the boost to be on air. But we also know that some business owners may not be aware of how easy and profitable it can be to launch your business in audio advertising. This will be an easy-to-follow workshop, a starter kit, for any business, whether it’s looking to target people locally or be heard by millions of national listeners.

Register for the Backing Brilliant Business Masterclass for free here.

The event will also be available in audio only on RadioToday Live – via or ask your smart speaker to play Radio Today Live.

It’s easy to broadcast travel information on your radio station, starting at £ 25 per month for online stations. See for more details and set up the same day.

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