Radio results: Newstalk ZB’s Mike Hosking breaks new audience records

Mike Hosking remains the king of breakfast radio. Photo / NZME

New Zealand Media and Entertainment’s (NZME) Newstalk ZB and breakfast host Mike Hosking once again broke audience records in the latest GfK commercial radio audience poll released today.

Newstalk ZB dominates both radio poll listening metrics. ZB has long occupied the first place with the radio listening share. It is now also the number one network with the most listeners of any commercial station across the country.

Newstalk ZB also racked up its largest audience share in the highly competitive Auckland breakfast market with 25.3% of Auckland’s breakfast radio audience for the Mike Hosking Breakfast show.

“It’s very humbling that so many New Zealanders listen to Newstalk ZB and our show every day,” said Mike Hosking, host of Newstalk ZB Breakfast.

“All of us at ZB are delighted with the results and we would like to thank everyone who listens to us. I see this as a flight to quality. “

NZME conference manager Jason Winstanley said the audience growth was due to the high level of interest in the pandemic.

“Covid is the biggest news item in our living memory, and it touches all facets of New Zealand life,” Winstanley said.

“Kiwis are increasingly realizing the critical importance that authorities and politicians are held accountable for the decisions they make. At Newstalk ZB, we have never hesitated to ask these questions and the Kiwis appreciate it more than ever.

“We also stayed committed to our audience 24 hours a day, no matter if a listener comes in at 2 p.m. or 2 a.m. – we’re live, on-air and there for them, to listen and chat, and that. means a lot to loyal Kiwi listeners too. “

The period of investigation included extensive live coverage by Newstalk ZB of New Zealand’s record-breaking performance at the Tokyo 2020 Olympics in July and August.

While Newstalk ZB dominates the talk show audience, NZME’s music network, ZM, continues to accumulate listeners. Already the first New Zealand breakfast music show in the country, ZM’s Fletch, Vaughan and Megan gained an additional 10,800 listeners in the latest poll.

With ZM’s Drive show with Bree and Clint, both shows have more listeners in the 18-39 and 25-54 age groups than any other music station in New Zealand.

“ZM’s overall result is also phenomenal. The network now has 605,700 listeners, the first time in the network’s history that it has crossed the 600,000 mark. It is a great achievement and the result of unwavering focus. ZM teams on creating and sharing content that audiences love, ”said Mike McClung, NZME Content Director.

Fletch, Vaughan and Megan once again delivered on the entertainment side.  Photo / NZME
Fletch, Vaughan and Megan once again delivered on the entertainment side. Photo / NZME

Wendy Palmer, Director of Radio and Marketing for NZME, said: “NZME radio networks play a huge role in the daily lives of Kiwis across New Zealand. or share laughs and the lighter side of life – our radio crews provide the Kiwis with constant companionship, ”said

NZME is also experiencing significant audience growth on its iHeartRadio digital audience network.

For the IP, the total hours of listening to iHeartRadio increased by 1.6 million or 15% compared to the previous IP to reach over 12.7 million hours. While the podcasts produced by NZME generated a record 3.9 million downloads for the same investigation period, up 12% compared to the previous investigation period.

“These numbers reflect how Kiwi’s audio consumption is evolving as we give them access to more quality content with just a tap or swipe on any device. This growth shows the strength. of our iHeartRadio platform and the quality of content the NZME teams produce across all audio formats, ”said James Butcher, Head of Digital Audio at NZME.

NZME with its audio, publishing and OneRoof platforms reaches 3.4 million New Zealanders, including, New Zealand’s first news site that broke a new record in August with a single monthly audience of 2.245 million.

“The COVID-19 pandemic continues to reinforce the important role the media play in these difficult times. Reliable and trustworthy information is more important than ever and the ability to share positive messages that keep morale and hope alive is also vital, ”said Michael, CEO of NZME. Boggs.

This week, NZME launched its “Roll Up Your Sleeves Aotearoa” across all of its radio networks and digital platforms this week, as well as the NZ Herald’s “The 90% Project” to get as many New Zealanders vaccinated as possible.

“Reaching out to all of our audiences and encouraging Kiwis to get vaccinated is to protect our communities as much as possible from COVID-19 and help protect the Kiwi way of life. Rolling up your sleeves Aotearoa reflects NZME’s commitment to use all of our platforms. to stand up for the conversations and the causes that matter, ”said Boggs

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