Newstalk ZB broadcaster Mike Hosking has retained his unwavering grip on the Breakfast Crown. Photo / NZME
Newstalk ZB continued its upward trajectory while maintaining its position as New Zealand’s leading network in the latest commercial radio audience survey.
The talkback station has reached a record 651,200 listeners – the largest audience in its history – according to the latest GfK Commercial Radio audience survey, released today.
“We are humbled by today’s results as ZB increases its lead as the number one network in the country,” said Jason Winstanley, NZME conference manager.
“The ZB team has worked tirelessly to provide news, discussions, information and opinions that continue to resonate not only with existing audiences, but also with new listeners due to its wide appeal.”
The results show that Newstalk ZB remains the most popular commercial station in Auckland, Wellington, Christchurch and Dunedin.
In the battle for breakfast radio audiences, NZME wins among the major audience groups with the Newstalk ZB Mike Hosking Breakfast Show or ZM’s Fletch, Vaughan and Megan.
“ZM’s Fletch, Vaughan and Megan have further increased their lead as the number one breakfast musical in New Zealand,” said Mike McClung, NZME content manager.
“It is a testament to the talent and hard work of the whole team. It’s also a great result for Bree and Clint, who are now number one in their Drive niche for the all-important 18-39 and 25-54 age groups. . “
The results again demonstrated the enduring strength of radio as a media channel, with an overall audience reaching a record 3.5 million listeners.
Wendy Palmer, Radio and Commercial Director of NZME, described it as a huge achievement both for NZME and for the industry as a whole.
“Today’s result is even more remarkable with the news that this is the largest audience ever recorded by the commercial radio industry with 3.5 million listeners. success that we can share with all of our radio brands and the industry as a whole, ”said Palmer.
“The commitment of our NZME teams to creating the best local New Zealand audio content is sensational and I have no doubts that it will continue to provide a quality and engaged audience to our customers.”
NZME again saw strong growth with digital listening on iHeartRadio, with total listening hours now exceeding 32 million for the first half of the year, an increase of almost 9%.
“With people listening on more than 2 million devices, our digital consumption creates new opportunities for audiences to connect with our brands, talents and shows. iHeart provides more access, in more moments than ever before, and is at the heart of the audio renaissance we are witnessing, ”said James Butcher, head of digital audio at NZME.
“Podcasting is another area of significant growth in the digital audio ecosystem with downloads growing by 14% compared to the same period of 2020. Blockages have created new consumption habits and it is nice to see these new habits not only to hold on, but to grow. “
CEO Michael Boggs said NZME is integrating the capability of all of its audio, editorial and digital platforms to provide growing opportunities for business partners to connect with an engaged audience at scale.
“By leveraging the market-leading audio brands of NZME, New Zealand’s number one news brand, NZ Herald and the OneRoof digital platform, the reach is undeniably formidable.