Cricket Ka Blockbuster
As the ICC T20 World Cup 2022 has begun, Radio City, India’s leading radio network, is back with a new season of its cricket IP “Cricket ka Blockbuster”.
Cricket is a sport that connects everyone for a common love of the game. Taking this into perspective, Radio City intends to entertain cricket fans across the country in the true spirit of the sport. For the final season of Cricket ka Blockbuster, Radio City has cast Anjum Chopra, a former cricketer and current cricketer commentator, as the show’s host.
The nation is rising high in sportsmanship as the exciting T20 World Cup season has just begun and features intense competition between all participating teams. Radio City’s exclusive show with Anjum Chopra is all about delivering bespoke cricket entertainment with a twist to add excitement to the pitch. With the Nissan brand as presenting sponsor of Cricket Ka Blockbuster, the radio station is ready to entertain all cricket fanatics until the last match of the season.
Commenting on the new season, Mr. Kartik Kalla, Creative Director of Radio City said, “Radio City has always designed innovative IPs that resonate with viewers’ interests and preferences. The passion for cricket knows no bounds and with the start of the ICC T20 World Cup, fans couldn’t be more excited. We are confident that the new season of Cricket ka Blockbuster with eminent commentator Anjum Chopra as host will wow cricket fans and keep them hooked throughout the World Cup season”.
As the T20 cricket bonanza has just begun, “Cricket ka Blockbuster” will feature cricket analyst Anjum Chopra delivering compelling stories to a cricket-loving nation through post-match prediction and analysis . It will predict the performance of the teams, their possibilities, the players to watch, their chances of winning and much more. In addition to entertaining anecdotes and match analysis, other aspects of the show include a jubilant anthem, chance to guess the score and win prizes, post-match commentary with Anjum, highlights tournament and all match-related updates.
Commenting on the association with Cricket ka Blockbuster, Anjum Chopra, cricketer said“As World Cup fervor is known to reach frenetic tunes in our country, I couldn’t be more delighted to be on Radio City’s show ‘Cricket ka Blockbuster’. Cricket ka Blockbuster is one of those Radio City shows that is as exciting as the game of cricket.To delight listeners and cricket fans, I am delighted to engage with listeners by sharing my cricket stories, anecdotes , match predictions, anecdotes and much more.
The previous season of Cricket ka Blockbuster took place during the IPL 2022 where the cricketer turned commentator was associated with Radio City as the host of the show.
About Radio City:
Radio City, part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being India’s leading FM broadcaster with over two decades of expertise in the radio industry, Radio City has consistently been the #1 radio station in Bengaluru with 25.1% and #2 in Mumbai with 14. 6% average viewing share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 26, 2022). Radio City Delhi ranks 3rd with an average tune share of 11.9% (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 26, 2022).
Music Broadcast Limited currently has 39 stations in 12 states, representing 62% of the nation’s FM population. Radio City reaches over 69 million listeners across India covered by AZ Research 2019 (Source: AZ Research Report). The network offers terrestrial programming as well as 17 web stations, through its digital interface, www.radiocity.in
Radio City has spearheaded the evolution of FM radio by delivering unique, innovative content and invoking the passion for the city among listeners with its “Rag Rag Mein Daude City” brand philosophy. The network introduced humor and the concept of the agony aunt to radio with Babber Sher and Love Guru respectively. He also launched the Radio City Freedom Awards, a platform to recognize independent music, and provided a launching pad for aspiring singers with Radio City Super Singer, the first hunt for singing talent on radio.
Radio City has won more than 110 awards from national and international platforms such as New York Festival, ACEF Awards, Golden Mikes Radio Advertising Awards, India Radio Forum, etc. in the recent past. Radio City has consistently featured for the 7th time in India’s Best Companies to Work For study conducted by the Great Place to Work Institute. The company was also recognized in the “Best Workplaces for Women in India – 2019” and ranked among the top 75 organizations in the list. In 2020, Radio City ranked 4th in the “Best Large Workplaces in Asia”, according to the GPTW survey.
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