Radio City has appointed Alok Barua as Director of Innovation – Digital Transformation.
“As part of the company’s growth plan, Radio City is at the forefront of integrating its radio and digital offerings to stay ahead of the game. Called ‘radigitalisation’, Radio City is focused on bringing its flagship radio shows to audio streaming platforms to further increase radio’s convergence with digital,” the company said.
Ashit Kukian, CEO of Radio City, said, “Radio City has embarked on its digital transformation journey to sharpen the convergence between digital and audio by extending its branded radio content to audio streaming platforms. The company creates a strong digital presence through content creation, marketing and advertising solutions for brands. We are excited to onboard Alok as we believe he will play a vital role in our digital revolution journey by bringing his industry expertise and know-how. We are ready for the exciting times to come, driven by Radigitalisation. »
Alok joins Radio City from Sony Pictures Networks India, where he was Head – Revenue Application (Ad-Sales and Subscription). This is Alok’s second stint with Radio City. Previously, Alok was associated with the radio station as Group CTO, Executive Vice President – Technology. In his new role as Director of Innovation – Digital Transformation, Alok will be responsible for establishing a strong digital business strategy for Radio City and helping to increase digital revenue share. He has a wealth of experience spanning over two decades in large media/broadcast companies, internet security and the digital portal market.
Alok Barua said, “Today’s content consumption has evolved and the screen time spent by consumers on multimedia platforms such as OTT, Reel and social media has also undergone a change. We are entering a world where AR, VR, XR technologies are becoming mainstream. The entertainment industry including audio and video formats is booming and there is abundant opportunity for the industry to leverage the digital assets such as NFTs, MetaVerse and virtual world etc. in order to add new sources of income. I am thrilled to join the Radio City family for the second time and look forward to strengthening Radio City’s digital avenues by leveraging new era technologies.
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