Purdue Global and Boilermakers join in three-year partnership
WEST LAFAYETTE, Ind. – Purdue Global, Purdue University’s online educational solution for working adults, will be the title sponsor of Boilermaker Football’s 2022 season.
The agreement between the two high profile entities, secured by LEARFIELD’s Purdue Sports Properties, will elevate Purdue Global’s values and mission to the forefront of broadcast, advertising and communications media associated with Boilermaker Football. These opportunities include increased visibility for Purdue Global inside Ross-Ade Stadium, as well as Mackey Arena and headline placements on radio, television, digital and social media as part of a partnership. three-year overall across Purdue Athletics.
“Athletics is widely regarded as the front door of Purdue University, and Purdue Global will be there to welcome legions of Boilermaker fans, dressed in the same gold and black, as the title sponsor of the 2022 football season. “said R. Ethan Braden. , Executive Vice President and Chief Marketing and Communications Officer for Purdue University and Purdue Global. “Purdue University is one of the most innovative, prestigious, and affordable public institutions in the world. With Purdue Global in the portfolio, in addition to Purdue University Online, our regional campuses, and our three Purdue Polytechnic High Schools, all with the support of the Purdue for Life Foundation, Purdue can become the land-grant university of the 21st century, helping more people than ever access opportunity through an education that students and employers trust. Much like what we regularly see at Ross-Ade Stadium and the training grounds, we look forward to sharing stories of perseverance and determination at Purdue Global through the many channels fans use to engage with Purdue. Athletics.”
With Purdue Global’s premier partnership and sponsorship of the sacred real estate of Purdue Athletics, the university is determined and deliberate to communicate its unique commitment to the millions of working adults in the United States who have gained experience of invaluable life and often college credits, but no degree to date. Founded in 2018, Purdue Global is Purdue’s public, not-for-profit online university whose mission is to help working adults leverage the skills they have and develop the skills they need to keep up with the rapidly changing workplace needs and achieve their career goals while balancing school, work. and the family.
Of the 34,000 students currently enrolled at Purdue Global and its more than 10,000 graduates each year, more than 60% are over the age of 30, the majority are the first in their families to pursue a college education, 42% are minorities under -represented and nearly a third serve or have served in the US military.
“Our partnership with Purdue Global highlights the incredible level of innovation that occurs within the university,” said mike bobinsky, vice president of Purdue University and director of intercollegiate athletics. “Purdue Global’s ability to extend Purdue’s reach and bring valuable and prestigious education to anyone around the world is something we are proud to have aligned with our football program and its exciting match-play atmosphere. We look forward to what we know will be a productive relationship.”
Since 2013, Purdue University has advanced an ambitious agenda to place the university among the world’s leading academic institutions, a plan called Purdue Moves. Purdue Global is a core part of the online education pillar of Purdue Moves, committed to setting a new standard for educating all types of students online by leveraging the best and most advanced teaching technologies. effective with proven teaching methods.
The head coach Jeff Brohm‘s Boilermakers kick off their 2022 campaign at home, hosting Penn State in a Thursday night game on September 1. The Big Ten Conference battle is scheduled to begin at 8 p.m. ET on FOX under the lights of Ross-Ade Stadium. FOX is also bringing its Big Noon Kickoff pregame show to West Lafayette for the primetime game.
About Purdue Sports Properties/LEARFIELD
Purdue Sports Properties (PSP) represents Boilermakers only. Working in full partnership with the university, this locally based LEARFIELD team is committed to extending Purdue brand affinity to businesses and corporations of all sizes looking to align with the undeniably loyal and passionate collegiate fan base. As the exclusive media rights holder of Purdue Athletics, PSP manages all aspects of the rights relationship, providing business partners with traditional and new media opportunities with the university. Partners can reinforce their own brand and achieve maximum visibility through inventory such as site signage; sponsorship and promotion of events; business hospitality; radio; social and digital engagement and visibility through the official athletics website PurdueSports.com.