Second Generation of Life by PulsePoint ™ Delivers Intelligent Audience Insights, Predictive Capabilities, and a Seamless Experience
NEW YORK, July 6, 2021 / PRNewswire / – Pulse point, a technology company that is revolutionizing real-time healthcare decision-making, today announced the launch of the next generation of its digital media buying platform, Life by PulsePoint™. Its enhanced AI and automation simplify and energize the media planning, activation and optimization processes. Designed for programmatic self-service merchants, these updates drive efficiency and reveal predictive and in-flight campaign analytics for rapid strategic decision-making and higher media ROI.
Built on PulsePoint’s extensive database, Genome ™, which proactively uses microdata to capture attention when intent is signaled, Life is the leading end-to-end healthcare programmatic platform. Life’s machine learning and automated AI enable marketers to quickly create highly personalized segments that rank populations in real time and provide sequential messaging to drive customer actions on the fly and across the board. fitness trail.
This new generation of the Life platform includes:
Advanced innovations in media planning: Life offers an AI-powered forecasting tool used to run simulations to generate predictive performance metrics and intelligent audience insights. This makes it easier for marketers to preview budgets, design and adjust tactics to achieve desired campaign results – all before a single dollar is spent. Each forecast is fueled by detailed sourcing and channel information, such as expected delivery, and campaign performance can be viewed in a variety of dimensions, including creative types, areas / applications, categories. conditions, specialties of health professionals, geographic areas, among others.
Better campaign management with an advanced dashboard: An automated, real-time view of line item performance and pace gives merchants a deeper, more granular view of their campaigns, making it easier for them to optimize spend based on flight delivery and anticipate new additional opportunities. The dashboard not only displays key figures, but it also includes dynamic performance charts to uncover real-time campaign information.
Turnkey PMP (private markets) transaction generator: Enhanced with end-to-end turnkey functionality, self-service merchants can now activate deals they’ve negotiated directly with publishers and / or SSPs through Life’s user interface, reducing the time required to launch the PMPs.
“Life was designed for the healthcare marketer to simplify and optimize marketing campaigns,” said Andrew Stark, CRO of PulsePoint. “Our latest capabilities increase efficiency through advanced forecasting and real-time performance optimization, enabling better control and management of campaigns. “
Life by PulsePoint provides access to over 110 billion daily impressions on over 2 million healthcare pages, reaching over 1.8 million licensed and verified healthcare professionals and over 90% of the US population online . This release is just another step in PulsePoint’s journey to deliver personalized messages at every stage of the health journey using predictive insights based on real-time data.
The company was recently acquired by Internet Brands, a KKR portfolio company and owner of WebMD Health Corp. The PulsePoint teams will continue to operate as their own division from their existing hubs in new York, San Francisco, and London.
PulsePoint is a leading technology company that uses real-time real-world data to optimize campaign performance and revolutionize healthcare decision-making. Leveraging proprietary data sets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of precision, delivering unmatched results to the clients we serve. For more information visit pulsepoint.com.
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