Nevada Governor Steve Sisolak (D) is under fire for a new super PAC-funded radio ad campaign backing Republican challenger Joe Lombardo.
Better Nevada PAC, led by a trio of top Republican politicians, is spending $700,000 to accuse Sisolak of presiding over a “corrupt administration” that “puts politics ahead of Nevada’s well-being.” “Trainwreck,” was scheduled to begin airing statewide Tuesday in English and Spanish. The super PAC has already spent $800,000 on radio ads on behalf of Clark County Sheriff Lombardo.
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“Better Nevada PAC will continue to devote significant resources to traditional and non-traditional media,” said Chris Carr, PAC’s chief strategist. Washington Examiner in a report. “No right-wing group in the history of the state has invested as much in Spanish-language media as we have. We firmly believe that these investments will ultimately make the difference in this race. »
Carr is a seasoned Nevada operative and a veteran of the Republican National Committee and former President Donald Trump’s 2020 re-election campaign. He is joined at Better Nevada PAC by Jeremy Hughes, a Silver State-based GOP consultant, and Andy Surabian, an adviser to Donald Trump Jr.
Nevada has a large Spanish-speaking population, and according to the 2020 census, nearly one-third of the state’s population is Hispanic. This makes political advertising in Spanish language media essential to the success of a campaign.
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Overall, Better Nevada PAC has spent millions of dollars on radio and newspaper ads in English, Spanish, and Asian languages as part of an effort to reach nonwhite voters. The group also invested in traditional direct mail advertising and a statewide voter turnout operation that included door-to-door and other vote-getting strategies.
Lombardo, backed by both the Trump and GOP establishment wings, led Sisolak into the RealClearPolicies average of recent polls, 45.3% to 43.7%.