Pop Smoke’s posthumous new album “Faith” was released on Friday, and the release has generated considerable enthusiasm on digital platforms. The songs on the album also sparked interest on the radio.
One of those tracks was “Demeanor (with Dua Lipa)”. The collaboration sparked interest in pop and rhythm radio formats, with many stations offering multiple opening day tours.
According to Mediabase, 102.7 best pop fan KIIS Los Angeles had performed “Demeanor” 5 times by the end of Friday, July 16. Energy 94.1 San Antonio, Live 95.5 Portland, WiLD 94.9 San Francisco and 95.7 The Vibe Kansas City each offered 4 spins, while several other stations played the song two or three times.
Each responsible for 9 tours, Hot 102.9 Dayton and 93.9 The Beat Honolulu paved the way for rhythm radio. Many other stations have provided between two and seven rounds by the end of Friday.
Much of the opening day’s broadcast came from iHeartMedia and Alpha Media stations; Many iHeart stations (especially Rhythm and Urban) featured several “Faith” songs (including “Woo Baby”, “Tell The Vision” and “Back Door”) to celebrate the album launch. “Demeanor” was broadcast, however, by stations outside of these networks, including the high-profile pop channels Audacy 97.1 NOW Los Angeles and B96 Chicago.