The SeeHer Lens Award will recognize the best in-class creative films that illustrate gender equality and specific portrayals of women / girls in advertising.
New York Festivals International Advertising Award®, The Female Quotient (The FQ) and the ANA have teamed up to launch a new special award, the NYFA “SeeHer Lens” 2021 award. This new award will recognize the best creative films in their category submitted to the 2021 competition that illustrate the gender equality and accurate representations of women and girls in advertising.
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“The New York Festivals Advertising Awards are extremely proud to partner with The Female Quotient and the ANA for this year’s competition,” said Ellen Smyth, owner / CEO of New York Festivals. “I admire the ANA and the FQ, and the work the FQ and the SeeHer movement do to advance equality through collaboration. Aligning New York and SeeHer Festivals highlights the excellent creative work of this year’s nominations that represent women realistically and accurately.
“We are delighted to partner with the NYF Advertising Awards for this new award, which sets the standard for creative media. By celebrating the advertisers who lead the way for accurate representation of women and girls, we are confident that we will continue to inspire more change in the industry, ”said Shelley Zalis, CEO of The Female Quotient, Co-Founder of SeeHer.
The Women’s Quotient harnesses the power of the collective to advance equality in the workplace through the power of collaboration. Their efforts bring visibility to women, activate solutions for change and create indicators of accountability.
SeeHer is a collective of marketers, media organizations, and industry influencers who are committed to creating advertising and supporting content that showcases women and girls as they really are. The ANA in partnership with The Female Quotient was launched in June 2016 in Washing DC at the White House. The “SeeHerLens” award is the latest joint ANA and FQ announcement, demonstrating the united commitment to the SeeHer movement.
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“We are delighted to be part of this award. Media defines culture and culture drives change, ”said Bob Liodice, CEO of ANA. “Recognizing the brands that make a difference with great storytelling in their advertising campaigns is essential. The award is a powerful goal to showcase those who truly see it and set an example for others. “
Nominations for New York Festivals films will be reviewed by over 100 members of the New York Festivals Jury. They will judge all applications using the SeeHer Gender Equality Measure (GEM®), the global industry standard for measuring gender bias (total and multicultural) in advertisements and programs. GEM® is used in 14 major markets around the world, accounting for 87% of total global ad spend, to create unbiased ads, content, media buy and media plans.
“Honoring groundbreaking creative work is the raison d’être of New York festivals,” said Scott Rose, executive director of the New York Festivals Advertising Awards. “The new ‘SeeHer Lens’ award is an opportunity for NYF to join forces with the creative industry to celebrate innovative work that expresses gender equality, we are delighted to have this extra metric to gauge excellence . “
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