NCAA Athletes “Are Now Influencers” By New Rules: MediaKits Co-Founders

College athletes hoping to land trademark deals under the new NCAA rules can now find the expertise of fellow 21-year-old entrepreneurs Casey Adams and Kieran O’Brien, as well as the platform of influence they they launched.

“Athletes are now influencers and they have online followers that they can monetize,” Adams said on Yahoo Finance Live (video above). “So we want to be a tool that these athletes can use and not only get branded offers, but also best position themselves for future brand sponsorships.”

Like high school rookies who went straight to the big leagues, Adams and Casey left college to become full-time entrepreneurs. Their new startup, MediaKits, is helping college athletes and other hopeful influencers create resumes on social media.

Adams and O’Brien launched MediaKits in August, a month after the NCAA officially changed its rules allowing athletes to enjoy the image and likeness of their name (NONE). Brands ranging from Dr. Pepper (KDP) and Bojangles to local car dealerships and restaurants have offered offers to a wide variety of athletes. Opendorse, a tech company that connects athletes to potential business opportunities and tracks NIL data, told Yahoo Finance Live in August that gamers are expected to make around $ 1.5 billion in the first year under the new rule.

NCAA student-athletes and Fresno State basketball players Haley Caviinder (L) and Hanna Cavinder announce their support for Boost Mobile via Icon Source on July 1, 2021 in New York City. (Photo by John Lamparski / Getty Images)

Opendorse also reported that nearly 90% of all NIL transactions in July focused on promoting social media. Adams and O’Brien specialize in this area and they’ve created MediaKits to help potential influencers show off their social platform to potential sponsors.

Customers fill in their information, including usernames for their social media accounts. Within minutes, the Software as a Service presents the user with a “media kit” that highlights their social media followers, post engagement, and other social media metrics. The data is updated with every social media post, ensuring that the CVs of potential influencers are always up to date.

“There has been a ton of adoption across different verticals,” O’Brien said. “Athletes are definitely a big part of the users we’ve enrolled so far. But I would say it’s roughly evenly split between athletes, musicians, social media creators, bloggers, etc.

MediaKits is currently working with clients of talent agencies Loyalty Above All Sports and Enclave & Key. Adams and O’Brien are social media influencers themselves, with 200,000 and 45,200 Instagram followers, respectively, and share their expertise with their clients.

Michigan State wide receiver Jayden Reed, left, faces Natavious Payne (20) of Youngstown State in the first quarter of an NCAA college football game on Saturday, September 11, 2021, in East Lansing , in Michigan.  Michigan State won 42-14.  (AP Photo / Al Goldis)

Michigan State wide receiver Jayden Reed, left, faces Natavious Payne (20) of Youngstown State in the first quarter of an NCAA college football game on Saturday, September 11, 2021, in East Lansing , Michigan. Michigan State won 42-14. (AP Photo / Al Goldis)

NCAA Athletes Can Use Big Games to Boost Social Media Engagement

O’Brien points out that varsity athletes are now influencers just like fashion bloggers or your favorite chef on TikTok, so there is an audience for the player’s platform, regardless of their success or failure on the pitch. .

But better athletic performance on the pitch can still help increase player awareness on social media.

Michigan state soccer player Jayden Reed suffered a game-changing touchdown and turned into a viral moment last Saturday as the Spartans returned to win the game. For Reed, a MediaKits user, it was the perfect opportunity to develop his engagement on social media and improve his resume on social media, Adams said.

Reed’s first Instagram post after his touchdown on a punt return has generated more likes and comments than any of his other posts this season. With MediaKits technology, Reed’s profile was immediately updated with improved traffic figures.

“I think we’re in a great position not only to help educate these athletes, but to really give them something that they can use once these big games take place,” Adams said.

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