Actor Mark Wahlberg has officially joined Power Plate as an investor in the parent company, Performance Health Systems and a brand ambassador for the product. He will also be a consultant on strategy, product development and programming.
Wahlberg has a long history of investing in fitness through his Mark Wahlberg investment group, having been one of the original shareholders of F45.
He claims to have been a Power Plate user for 15 years, claiming that vibration training plays an important role in his own training and wellness oriented lifestyle.
“The fact that Power Plate has been relatively unknown for such a long time surprised me,” Wahlberg said. “I have been a satisfied customer for over a decade, so I decided to get involved in raising awareness about their revolutionary products. “
“It’s not often that you have the opportunity to align yourself with someone who can impact every facet of a business, from personal investment to business strategy to increasing profitability. brand awareness and credibility, but that’s exactly what Mark brings to Power Plate, ”Lee said. Hillman, CEO of Performance Health Systems. “He is a rare person whose voice resonates with consumers on a truly global level.
“Over the years Power Plate training and vibration have been validated by medical, academic and exercise science and yet it remains a mystery to too many people. We believe that Mark can play an invaluable role in changing that, and we could ‘I wouldn’t be happy to have it on board anymore,’ he said.
“Mark is more than a famous investor. He brings a deep understanding of fitness methodology, nutrition and business strategy,” said Hillman. “His involvement in our business brings a huge range of possibilities, and we intend to explore them as much as possible.”
For Wahlberg, Power Plate is the latest addition to an investment portfolio that includes other fitness-focused brands and companies in addition to F45, including performance-inspired nutritional products and municipal sports equipment.
The actor is well known for undertaking physical transformations to enable him to play specific roles, including building up 56 pounds of muscle to take him from 165 pounds to 221 pounds.
His most extreme role to date was as a bodybuilder in the movie Pain & Gain.
Wahlberg has 16.3 million Instagram followers and regularly posts details about his workout schedule, which includes going to bed at 7:30 p.m., getting up at 2:30 a.m., doing a 90-minute workout starting at 3:40 a.m. and with a second workout. the evening.
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