Man behind attack-style border ads lands in Canada and demands reciprocity

Florida resident John Adams was unsure how much his very personal campaign to reopen the border would gain momentum when he began running attack-type ads in May.

Almost three months and tens of thousands of advertising dollars later, the outspoken American resident has set foot on Canadian soil and couldn’t be happier.

“I’ll probably get down on my knees and kiss the dock. It’s been too long, ”says Adams, who owns a property on Vancouver Island and makes annual trips north to beat the Florida summer heat.

But it all came to a halt in 2020 when the COVID-19 pandemic closed the company and the Canada-U.S. Land border to all non-essential travel.

“It’s wonderful, we’re excited, it’s been almost a year since we’ve seen our place,” he says.

Adams launched an advertising campaign in late May, running commercials on major US networks to draw more attention to the issues of homeowners and separated families who cannot cross the border.

Its GoFundMe page grossed over $ 46,000, which ultimately funded hundreds of ads in the Canadian and US markets, targeting decision makers on both sides of the border.

“It gave me a sense of accomplishment. A lot of people got involved. We had over 350 donors, ”Adams said of the campaign’s success. “But honestly, that feels like half a win, because the other half is still waiting for Joe Biden to do the same and open the US border to Canadians.

Last week, Representative Brian Higgins wrote a letter to the White House, calling for a plan to open the U.S. border to Canadians based on science and data.

“Such a plan requires the administration to be honest and direct with the American people and the members of Congress who represent them as to when we can expect northern border operations to return to normal,” Higgins wrote. August 3.

“I imagine the pressure on policymakers across the river is immense and they are working diligently, I’m sure, to try to find a solution that allows the entire border system to reopen in a structured way, ”said the Mayor of Windsor. Drew Dilkens, who hopes this can happen by August 21, 2021, when the current ban on non-essential ground travel to the United States expires.

“I hope we can find a way to find symmetry at the border so that the rules are the same and we can both take advantage of each other’s countries.”

Dilkens says Canadians and the people of Windsor can rest assured that the current system in place at our borders is the best way to move forward towards a new normal at the border.

“People who come from the United States are the safest travelers,” he says. “They arrive fully vaccinated with a negative COVID test in hand. “

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