Loeries Radio and Out of Home categories supported by Primedia

The prices say that in 2020 these two categories also produced grand prize laureates, the highest distinction awarded by the Loeries. The Radio category produced ‘Kasi Sensei’ by BBC Studio and ‘The Odd Number’ while Outside the house produced ’16 Days of Light ‘by First for Women and FoxP2.

Primedia is a leader in targeted media and advertising and has a large portfolio of broadcast and outdoor advertising assets. The Loeries Radio and Audio category rewards innovative work in fields such as:

• radio ads
• the Internet
• mobile audio ads, and
• branded content.

The Outside the house The category rewards innovative work in categories such as exterior, ambience and instore.

According to Geraint Crwys-Williams, President of Primedia Broadcasting, “Radio is an exceptionally effective way for advertisers to get results and connect for their brands. deliver that to our customers. “

“We have a track record of conceptualizing and executing very innovative and creative solutions when clients work closely with our brand and sales teams. As Primedia Broadcasting, we are very happy to support the creative minds that bring brands to life, ”adds Crwys-Williams.

Primedia Outdoor CEO Dave Roberts said: “Outdoor advertising is probably one of the oldest media spaces and without a doubt one that has always been the go-to platform for direct and strong branding. impact.

“The move towards digital signage has brought a dynamism and agility that spawns a wider creative opportunity. Primedia Outdoor is proud to be associated with the Loeries that recognizes and rewards agencies that embrace our platform, while pushing the boundaries of advertising excellence, ”adds Roberts.

“I welcome Primedia as a sponsor of the Loeriessays Loeries CEO Preetesh Sewraj. Radio and audio and Exterior and OOH categories were areas with strong innovation in the previous round of awards. “

“I think we can expect to see the same high standard this year. Partnering with Primedia will ensure that these categories receive strong support from a major player in this space, which ultimately benefits everyone. those involved in radio and the Out of Home media, ”Sewraj concludes.

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