Residents of Willits are encouraged to tune into 97.9 FM on September 18 for a variety of fun entertainment and an opportunity to show their love for local Willits Hometown radio at the station’s second annual Pledge Drive, which runs from noon at 19 ‘o clock.
The Pledge Drive kicks off at noon with local favorite Greg Schindel’s The Bipolar Express. Other revered programmers will include; Kosmic Blues by Cheryl Abny, Liam UiCearbhall, Jeff and Finn Shipp, Larry and Carla Starla with the show Witness.
Donations can be made by calling the station at (707) 459-5554 or online at kllg.org. The volunteer-run nonprofit has set a fundraising goal of $ 1,200. Donations will be offered for pledges over $ 10, with the amount of the donation increasing with the amount of the donation.
Committee member Liam UiCearbhall encouraged those using the online donation option to keep calling. He said: “If you want to push the button, call and tell us.” Although donors can remain anonymous if they choose to do so.
Aside from the Pledge Drive, subscription is available for $ 50 per month or $ 500 per year. Subscribers have their company post read three times a day between 8 a.m. and 8 p.m., will know when their message is read on air, and will also have the option to update their post each month with factual information about their business. . Station managers note that subscription is a great way for local businesses to support local radio.
The station plans to use funds seized from subscribers to stream KLLG online, with subscribers in short supply as many local businesses have suffered from the global pandemic. Shipp said, “Just like all of the city’s nonprofits, the subscription was gone with the pandemic. “
The programming at KLLG is incredibly diverse, as are the residents of Willits themselves. The lineup includes news, drama, comedy, talk, reggae, old classics, country, easy listening, blues, and many popular local and national syndicated shows.
In addition to entertainment, local radio broadcasts necessary information during emergency events, which was especially crucial during the 2017 fire when cell phone towers were down. Other radio stations broadcast information about the giant Santa Rosa fires while KLLG informed residents of the more local Redwood Valley blaze. Volunteers kept the community informed 24 hours a day for three days while the emergency continued.
The experience inspired the station to purchase a generator with a grant received from the Mendocino Community Foundation. KLLG gives back to the community in other ways as well. The station works with young people from Willits Charter School.
Shipp explained that the nonprofit needs three things to stay on the air; donations, subscribers and volunteers. UiCearbhall said he enjoys volunteering at the station because the “committee just does the job and we get along. It’s a very good thing to be in it. Shipp said of volunteering at KLLG as well as the Willits Community Theater (both of which work closely together), “They are both equally satisfying because you make a lot of good friends and what you do. produce for the city brings them happiness, brings them joy… it’s a very fun and rewarding experience.
Tune in to 97.9 FM on Saturdays from noon to 7 p.m. for your listening pleasure and to support Willits Hometown Radio.