History of Independent Artist Day™
Often the best types of art are works that have not yet been discovered or recognized. While many artists get their chance, others struggle to get their art to the right audience. Then there are art lovers who seek art that resonates with their style. Minted understands the needs of the artist and the art lover, bringing them together on their single platform.
Mariam Naficy deeply believes that great art can be discovered anywhere and everywhere. This is where the story of the Minted brand begins. From an early age, Naficy was surrounded by spectacular art, which she discovered on her travels. She also believed that the internet was a fantastic medium for talented people around the world to unlock their potential and make their art accessible to the right customers. In 2007, she founded Minted, which quickly grew to become a global leader in the arts and design market. Today, more than 75 million homes are adorned with artwork discovered on the platform.
The best thing about Minted is that it not only empowers the artists, but also the customers. Thanks to its crowdsourcing technology and its Design Challenges, artists and buyers vote on the designs presented. This ensures that the winning designs that are mass-produced into collectibles by Minted are trend-based and transparent. Buyers get the most exclusive and freshest designs, and independent artists get their breakthroughs. A win-win for all!
At the heart of it all, Minted is all about art; discover, promote and, above all, support creative expression. To commemorate 15 years of this love for art, Minted has created Independent Artist Day™ on April 3.