Unique Collaboration With Social Media Companies Alerts Youth About Killer Counterfeit Pills
PASADENA, California, July 18, 2021 / PRNewswire / – Marie and Ed Ternan, whose 22-year-old son Charlie died of fentanyl poisoning after taking a fake prescription pill, his family non-profit organization announced today “Song for Charlie“will launch a national social media awareness campaign to educate young people about the hidden dangers of”Fentapills“(fake fentanyl prescription pills sold on the Internet).
Grieving parents team up with social media companies to alert young people to killer fentanyl counterfeit pills
The initiative entitled “One pill can kill, is the result of a unique collaboration between Song for Charlie and social media platforms featuring content, digital ads, and public service announcements working on Snapchat, Instagram and Facebook. Ads direct viewers to www.songforcharlie.org take the No random pills! commitment.
“We need to alert the children – as soon as possible,” said the co-founder Ed Ternan. “This requires the cooperation of social media platforms, because the Internet is where children go online. So our strategy has been to actively involve them. We need to make social media our allies, not our adversaries.”
Fentanyl, a cheap and potent opioid, is the main driver of the dramatic increase in drug-related deaths over the past year, according to the CDC. It is also the active ingredient in fenta pills. found in all 50 states, with consecutive deaths reported in 42 states, according to the nonprofit Partnership for Safe Medicines.
“We are in a race against time,” said the co-founder Marie Ternan. “We want to share this essential information, so that no parent experiences what we have been through. If we can reach children directly and give them the facts, we could help them make better decisions and save lives.”
“Health promotion and education on this crisis are paramount,” said Tim mackey, PhD, CEO of S-3 Research, a company funded by the National Institutes of Health to develop technology to detect illicit online drug sale activity. âEducating children and families about the real dangers of fentanyl is just as important as drug activity monitoring platforms. They go hand in hand. I applaud Ed and Mary for their ability to involve technology companies in this critical awareness effort. “
Bringing technology to the table:
Earlier this year, Song for Charlie started working with Snap Inc. identify ways in which the tech industry can help fight the growing epidemic and help educate young people about the dangers of fentanyl. Since then, the effort has gained momentum and support from other tech companies including Facebook and Google.org.
the Song for Charlie “One pill can kill“The advertising campaign will start on Snapchat, Instagram and Facebook and a series of announcements will be released over the next year. The content is targeted to the demographics of each platform – for example, teens, 20s, and parents / teachers. Snap, Facebook and Google bring digital ad credits and marketing expertise to help amplify the message.
Snap’s the contribution to this effort is significant because its platform is the most widely used by young people, reaching 90 percent of 13 to 24 year olds in the United States – the same demographic that frequently falls victim to fenta pills and often experiences or using pills only occasionally. Starting today, Song for Charlie Public service announcements will be featured on from Snapchat Explore the content platform.
To extend the reach of this new campaign, Snap worked with Song for Charlie to develop a new augmented reality lens that shows a variety of facts about the dangers of fentanyl and links to additional resources. More, Break will also air a special episode of its award-winning news show, Good luck america (GLA), devoted to the fentanyl epidemic and presenting an interview with Ed Ternan. These efforts are the first of a longer partnership between Song for Charlie and Break, which will include other education and public awareness initiatives built into the app.
Facebook and Google.org contribute advertising credits to distribute Song for Charlie national advertising campaign. Google.org contributes credits through their Ad Grants Program and also provides the association with hands-on support to help educate the public about the dangers of fake prescription pills. Facebook collaborates with Song for Charlie provide resources and raise awareness through their Emotional health center.
âWe are honored to partner with Song for Charlie educate young people about the dangers of counterfeit drugs and fentanyl poisoning. Ed and Mary, and the Song for Charlie community, have been at the forefront of this conversation and have been instrumental in this effort to save lives. We look forward to collaborating on other in-app education initiatives while continuing to improve our own capabilities to tackle drug traffickers and drug-related online content, âsaid Jennifer stout, VP Global Public Policy at Snap Inc.
“We are in partnership with Song for Charlie educate young people more about the danger of illicit and counterfeit drugs sold online. We prohibit the sale of these drugs on Facebook or Instagram, and we endeavor to proactively remove this content using technology and user reports. We have a number of programs to deal with the opioid and addiction crisis and are now expanding that work by supporting Song For Charlie to deter young people from looking for these dangerous drugs. ” – Lindsay Elin, Vice President of Public Policy, External Affairs, Facebook.
About Chanson pour Charlie:
Song for Charlie was co-founded by Ed and Mary Ternan after the death of their 22-year-old son Charlie in May 2020. Charlie died after taking what he thought was a Percocet he had bought on the internet. Instead, it was a 100% counterfeit pill made from the potent opioid, fentanyl. Song for Charlie, Inc. creates and distributes educational programs that address the emerging dangers of self-medication and occasional drug use in the fentanyl era and that promote healthier strategies for coping with stress. We share our educational tools and program content online and on the campus. For more information, www.songforcharlie.org.
About Snap Inc.:
Snap Inc. is a camera company. We believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate. We contribute to human progress by allowing people to express themselves, to live in the moment, to discover the world and to have fun together. For more information visit snap.com or contact Kelsey Donohue, firstname.lastname@example.org
Founded in 2004, Facebook’s mission is to empower people to build community and bring the world closer together. People use Facebook’s apps and technologies to connect with friends and family, find communities, and grow their businesses. To learn more, visit https://about.facebook.com/
For more information contact: Jeanne Moran, email@example.com
Google.org, the philanthropy of Google, brings the best of Google to help solve some of humanity’s greatest challenges by combining funding, innovation and technical expertise to support underserved communities and provide opportunity for all. We engage nonprofit organizations and social enterprises that have a significant impact on the communities they represent and whose work has the potential to produce significant change. We want a better, faster world – and we believe in leveraging technology and applying scalable, data-driven innovation to get things done. For more information, contact: firstname.lastname@example.org
For more information or to request an interview, please contact Tina thomson, Tina Thomson Communications at email@example.com or 626.533.4844 or go directly to Songforcharlie.org/press-release
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SOURCE Song for Charlie