Google to Ban Ads Appearing Next to Climate Denial Content | WGN 720 radio


FILE – In this archive photo from November 18, 2019, the Google logo is displayed on a carpet in the entrance hall of Google France in Paris. A new search feature rolled out on Wednesday, October 6, 2021 tells users which flights have the lowest carbon emissions, giving them the flexibility to choose flights based on carbon emissions just as they would for price or number. stopovers. (AP Photo / Michel Euler, File)

LONDON (AP) – Google is taking action to stop climate change deniers from spreading misinformation or making money by preventing digital ads promoting bogus climate change claims from appearing alongside content on its platforms.

The company said in a blog post Thursday that it was rolling out a new policy for creators of YouTube videos. advertisers and publishers.

The new rules “ban advertising and monetization of content that contradicts the well-established scientific consensus on the existence and causes of climate change,” the blog said.

The rules will apply to any content that qualifies climate change as a hoax or denies that greenhouse gas emissions and human activity have contributed to long-term warming of the Earth.

“In recent years, we have heard directly from a growing number of our advertising partners and publishers who have expressed concerns about ads running alongside or promoting inaccurate climate change claims,” the Google advertising team said. .

The company said advertisers don’t want their ads to appear alongside climate change denying content, and publishers and creators don’t want them to appear on their pages or videos.

Google has said it will use both automated tools and human reviewers to enforce the policy when it goes into effect in November.

Earlier this week, Google rolled out new features aimed at helping users reduce their carbon footprint, including a search feature that shows which flights have the lowest emissions.

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