From coast to desert, a global content creator inspires travelers to visit New South Wales

Crackenback Lake, Thredbo, NSW

Crackenback Lake, Thredbo, NSW

SYDNEY, April 23, 2022 (GLOBE NEWSWIRE) — Stunning new panoramic images of New South Wales destinations will be shared on social platforms around the world starting today with the launch of a collaboration from seven-part content with world-renowned content creator, Eugene Tan and Destination NSW.

Produced in partnership with the NSW Government as part of the Feel New South Wales campaign, the content series takes Tan across the state to capture the beaches of Byron Bay and Brunswick Heads on the NSW North Coast, as well as Lord Howe Island.

In a dramatic departure from Tan’s typical coastal photographic subject, Tan also captures the dramatic desert landscape of the NSW Outback at Broken Hill.

Minister for Business, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney, Stuart Ayres, said the collaboration demonstrates the state’s new approach to NSW marketing.

“The ‘Feel New’ campaign is a key pillar of the NSW Government’s 2030 visitor economy strategy, which aims to make NSW the leading tourism economy in Asia-Pacific,” said Mr Ayres.

“Content and social media have never played a bigger role in helping us discover our next vacation destination. Through Aquabumps, Eugene has ensured his work is eagerly awaited and shared on social media by millions of people every week.

“His shots are powerful, emotional and distinctive. Who better to capture some of the most amazing places in NSW and introduce potential visitors from around the world to the incredible products and experiences our state has to offer?”

Ten destinations feature in the Feel NSW Aquabumps series, with the filming style of visual imagery supporting Feel New’s seven brand feelings – joy, connection, freedom, admiration, rejuvenation, belonging and adventure.

Aquabumps founder Eugene Tan said his latest NSW series was the ultimate creative brief.

“Shooting for my art gallery – Aquabumps has taken me to many amazing destinations over the years, but none are as special to me as NSW. NSW is my home and where I shoot most of the time , I’m never at a loss for new places and experiences to capture in our own backyard.

“It is a magical place of contrasts, offering unique and diverse nature, coastlines and cultural experiences to all who visit. It was an honor to have the opportunity to do something to highlight part of this diversity.

“I hope the series inspires travelers from near and far to get out and explore all that our state has to offer,” Tan said.

The Feel NSW Aquabumps series includes the following NSW locations and will go live weekly from today until June 6.

  • New South Wales North Coast: Byron Bay, Brunswick Heads and Tintenbar

  • New South Wales Outback: Broken Hill

  • Snowy Mountains NSW

  • Hawkesbury River

  • NSW Mid North Coast: Seal Rocks, Sandbar Beach

  • Lord Howe Island

  • Sydney including Vivid Sydney

See images from the Feel NSW Aquabumps content series here.

To visit for travel inspirations and itineraries to make you #FeelNew and #FeelNSW.


Wayne Mitcham, +64 21 499 550,


Media assets:

Multimedia resources are available here.

About Destination NSW
Destination NSW is NSW’s lead government agency for the state’s tourism and major events industry and is responsible for devising and implementing strategies to develop the state’s visitor economy. Our particular aim is to stimulate tourism and to acquire and develop major sporting and cultural events for Sydney and the NSW region. Additionally, Destination NSW is the lead investor in Business Events Sydney (BESydney) with the aim of securing more international conventions, incentive travel awards programs, corporate events and exhibitions.

About Feel New
‘Feel New’ is the tourism campaign launched by the NSW Government through Destination NSW in October 2021 to promote travel to and within the state. Inspired by the rich emotional benefits that Sydney and NSW offer to energize its visitors like nowhere else, the campaign explores seven key brand sentiments including joy, connection, freedom, awe, rejuvenation, belonging and the adventure. It is a key pillar of the Government of New South Wales’ Visitor Economy Strategy (VES) 2030, which aims to make New South Wales the number one visitor economy in the Asia-Pacific, contributing $65 billion in visitor spending by 2030.

About Aquabumps
Aquabumps was founded by photographer Eugene Tan in 1999 – and today resides in Bondi as a family business, proud of good old customer service, quality and craftsmanship. What started as a daily email to friends of images captured at Sydney’s Bondi Beach, Aquabumps grew organically and today Eugene’s photographs have become synonymous with coastal photography and are loved by more than half a million people every day around the world.

Related images

Image 1: Crackenback Lake, Thredbo, NSW

Photographer, Eugene Tan Image Credit, Destination NSW

Image 2: Tallow Beach, Byron Bay, New South Wales

Photographer, Eugene Tan Image Credit, Destination NSW

This content was published via the press release distribution service.


Previous MSU Board Approves Tuition, Fee Increases for '22-'23 Academic YearOzark Radio News
Next April 24, 2022 Letters to Editors in The Olympian