Engine Media Announces Completion of Acquisition of Sideqik



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Sideqik, with Stream Hatchet from Engine Media, will offer a first one-stop shop for audience measurement, media value assessment and brand connection to players and influencers

TORONTO, July 6, 2021 / PRNewswire / – Engine Media Holdings, Inc. (“Engine” or the “Company”; TSX-V: GAME; NASDAQ: GAME), a company providing sports and esports game experiences and solutions media focused on influencer marketing, game data and analytics, and programmatic advertising, today announced the completion of its acquisition of Sideqik. The operation was previously announced at June 16, 2021.

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Logo Engine Media Holdings Inc. (PRNewsfoto / Engine Media Holdings, Inc.)

Following the completion of the transaction, Engine issued 410,523 common shares to the vendors and related parties, this amount being subject to a closing adjustment for the cash settlement of certain expenses related to the transaction and others. terms and conditions of the agreement.

Tom rogers, Executive Chairman of Engine Media, said: “With the completion of this agreement, we can now attract more investment in media and marketing while being able to expand our data and analytics business.

“We are delighted to officially welcome Sideqik and their amazing team to the Engine family,” added the CEO of Engine Media. Lou schwartz. “Due to the growth and focus on influencer marketing, Engine enables brands to discover and connect with content-creating influencers in any content vertical. It provides tools for best shape the creation of authentic content that resonates with consumers, as well as the best-in-class metric to determine media earned value, sales effectiveness and campaign return on investment (“ROI”). combination of Sideqik and Stream Hatchet creates a company with a world-class management team and an impressive client list that will allow us to advance Engine advertising and media offerings. “

“We have been market leading partners and I couldn’t be more excited to finally join forces with Stream Hatchet and the entire Engine team,” said Jeremy haile, co-founder and CEO of Sideqik.

Sideqik will remain based in Atlanta, Georgia, and the transition should be seamless for customers and employees of all Sideqik businesses.

About Engine Media Holdings, Inc.

Engine Media Holdings Inc. is listed on the stock exchange under the ticker symbol (TSX-V: GAME) (NASDAQ: GAME). The organization is focused on developing high-end consumer experiences and unmatched technology and content solutions for partners in the esports, news and games industry. The company’s subsidiaries include Stream Hatchet; the world leader in game video distribution analytics; Eden games , a high-end video game developer and publisher with numerous console and mobile game franchises; WinView Games, an industry innovator in second screen live games for audiences at live events; UMG, an end-to-end competitive esports platform for the professional and amateur esports community to deliver tournaments, matches and award nomination content; and Frankly Media, a digital publishing platform that enables broadcasters to create, distribute and monetize content across all channels. Engine Media generates revenue through a combination of subscription fees and direct-to-consumer sales; streaming technology and SaaS data offerings; programmatic advertising and sponsorships. To date, the combined companies’ customers include more than 1,200 television, print and radio brands, dozens of games and technology companies, and are connected to hundreds of millions of homes around the world. through their content, distribution and technology services.

About Sideqik

Sideqik is an influencer marketing platform that provides brands, CPGs, direct marketers, and agencies with tools to discover, connect, and execute marketing campaigns with content creators. Sideqik’s end-to-end solutions provide marketers with advanced capabilities to discover influencers with demographic and content filtering; connect and send messages to influencers; share marketing materials such as campaign summaries, photos, logos, videos; measure reach, sentiment and engagement across all major social media platforms; and assess the media value gained and return on investment across the campaign.

About Stream Hatchet

Stream Hatchet is a global market leader in live gaming audience analysis. With API integrations across 16 of the world’s leading video game live streaming platforms, Stream Hatchet powers the esports and gaming industry with the most trusted audience information.

Caution regarding forward-looking information

This press release contains forward-looking statements. Forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause Engine’s actual results, performance or achievements to differ materially from future results, performance or achievements expressed or implied by the statements. prospective. Often, but not always, forward-looking statements can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “believes”, “l ‘intention’, “anticipates” or “does not anticipate”, or “believes”, or variations of these words and expressions or state that certain actions, events or results “could”, “could”, “could”, ” could ”or“ would ”be taken, occur or be achieved. With respect to the forward-looking information contained in this document, including the benefits to be derived from the acquisition of Sideqik and the prevailing market conditions, Engine has provided these statements and information based on certain assumptions that management believes. reasonable at the time, including assumptions about the performance of Engine’s share price and business operations and its ability to raise financing. Forward-looking information involves known and unknown risks, uncertainties and other factors that may cause actual results, performance or achievements shown in this document to differ materially from future results, performance or achievements expressed or implied. by forward-looking information. Actual results could differ materially from those currently expected due to a number of factors and risks. Therefore, readers should not place undue reliance on the forward-looking information contained in this press release.

The forward-looking statements contained in this press release are made as of the date of this press release and, therefore, are subject to change after such date. Engine assumes no obligation to update or revise any forward-looking statements, whether written or oral, which may be made from time to time by us or on our behalf, except as required by applicable law.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

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SOURCE Engine Media Holdings, Inc.

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