Dick Broadcasting announces new radio station to serve ENC’s Hispanic community


New Bern, North Carolina, August 3, 2021 – Dick Broadcasting is delighted to announce the creation of the new Eastern North Carolina radio station: La Pantera 105.5 FM.

Why La Pantera? This translates to “The Panther”! This represents our effort to aggressively serve the Hispanic / Latino community. Why Hispanic? We did extensive research on the Hispanic population of eastern North Carolina and found that Jacksonville and Onslow County have 63% more Hispanics than the North Carolina average. Jacksonville’s Hispanic population has grown 41% since 2010. We recognized that the Hispanic / Latino community is underserved.

The lineup will feature some of the country’s best talent, such as the morning show “The Good, The Bad, and the Ugly” (El Bueno, La Mala, and El Feo). Chiquibaby will cover lunch from 10 a.m. to 2 p.m. Local talent will be on the air from 2 p.m. to midnight. La Pantera will also be a Spanish language affiliate of the Carolina Panthers!

“We are very excited about this radio station and the platform it provides to entertain and educate the Hispanic / Latino community in eastern North Carolina. It will also be a wonderful opportunity for our customers in eastern North Carolina! Said Tony Denton, Market Director for Dick Broadcasting.

“105.5 La Pantera is in an ideal position to serve the Hispanic community that has been underserved for years. It is an exciting time for DBC as we evolve with our first Hispanic station for the company ”. said Jason Goodman, vice president of programming for Dick Broadcasting.

Director of Operations Crystal Legends said, “North Carolina is home to nearly a million Latinos. They are a driving force in our economy and we found that there was a lack of stations embracing this part of our community! DBC is excited to present La Pantera, and we can’t wait for it to become an ENC staple.

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