Day Chaser® Cocktails Named Official Yankees Radio Network Partner


Canned Cocktail Brand Day Chaser Aligns with Audacy and WFAN

MIDDLEBURY, Vermont, April 06, 2022–(BUSINESS WIRE)–Day Chaser is pleased to announce that it has partnered with Audacy and WFAN 101.9 FM / 660 AM (WFAN-FM/AM), the nation’s #1 sports station, to execute a multi-dimensional campaign aimed at reaching listeners of the iconic sports radio network. Through this partnership, Day Chaser, which is now widely available nationwide, and through DayChaser.com, is thrilled to partner with WFAN’s Yankees Radio Network in support of the ‘hunt for 28′ campaign as the team prepares to capture their 28and World Trials.

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Day Chaser is a refreshing spirit-based canned cocktail made with real fruit juice and sparkling water. The easy-to-drink drink is perfect for those who lead an active lifestyle full of adventure. All Day Chasers is 100 calories and certified gluten-free with only 2 grams of carbs, 1 gram of sugar, and no artificial ingredients. (Photo: BusinessWire)

The campaign kicks off later this week as the MLB season officially kicks off and will run for the duration of the 162-game season. In addition to being the official partner of the Yankees Radio Network, the alignment also allows the award-winning canned cocktail brand to leverage Audacy’s digital capabilities, including targeted advertising.

Additionally, Day Chaser is working with WFAN’s host lineup to build brand awareness and execute an integrated marketing program alongside many of the sports world’s most revered talk show hosts, including Boomer Esiason and Gregg Giannotti of ‘Boomer & Gio’ and Craig Carton of ‘Carton & Roberts.’ The partnership will allow Day Chaser to reach millions of people throughout the spring, summer and fall.

“Day Chaser is thrilled to sponsor the airing of the “Chase for 28” campaign on the Yankees Radio Network for the entire season. There’s no better canned cocktail to enjoy while listening to WFAN As Day Chaser continues to take growing momentum across the country, we’re proud to team up Boomer, Gregg and Carton for a summer campaign. It’s hard to find a more loyal audience than the WFAN listener and the WFAN team is the best in the business. industry,” says David Mandler of Northeast Drinks Group, parent company of Day Chasseur.

“We are thrilled to launch this partnership with Day Chaser as we prepare for the long-awaited 2022 baseball season,” said Chris Oliviero, Senior Vice President and Market Director, Audacy New York. “Day Chaser is an ideal partner for fans to enjoy as we cheer on and listen to all the action on the pitch.”

Boomer and Gregg begin their fifth year together as co-hosts of “Boomer & Gio” delivering an entertaining show spanning the world of sports and beyond every weekday from 6 a.m. to 10 a.m., simulcast on the CBS Sports network and aired on the Audacy app. Esiason is a former NFL MVP and a noted football analyst for CBS’s “The NFL Today.” Giannotti began his career in sports broadcasting in 2005 at WFAN. According to Nielsen, the show is the ratings leader in its core population of males ages 25-54 for the third consecutive quarterly ratings period. “Carton & Roberts” premiered in November 2020 on WFAN after Craig Carton returned to the station. He previously served as co-host of the station’s morning show from 2007 to 2017.

Part of the Vermont Cider Company’s portfolio of award-winning brands, Day Chaser is a refreshing spirit-based canned cocktail made with real fruit juice and sparkling water. The easy-to-drink drink is perfect for those who lead an active lifestyle full of adventure. All Day Chasers is 100 calories and certified gluten-free with only 2 grams of carbs, 1 gram of sugar, and no artificial ingredients.

ABOUT DAYCHASER® COCKTAILS

Day Chaser is a ready-to-drink spirit-based canned cocktail made with real fruit juice and sparkling water. This easy-to-drink beverage is perfect for those who lead active, adventurous lives. All Day Chasers is 100 calories, certified gluten-free, with only 2 grams of carbs, 1 gram of sugar, and no artificial ingredients. Day Chaser presents the perfect balance of spirit, fruit flavors and carbonation. Day Chaser first launched with two styles of vodka and sparkling water, with two more styles of vodka and four styles of tequila available in spring 2022. For more information, to buy online and find Day Chaser near from home, please visit DayChaser.com. Be sure to follow @DayChaser on Instagram, Twitter and Facebook. Day Chaser is part of the award-winning brand portfolio of the Vermont Cider Company, based in Middlebury, Vermont, owned by Northeast Drinks Group.

ABOUT AUDACE

Audacy, Inc. (NYSE: AUD) is a leading cross-platform audio and entertainment content company with the nation’s best collection of local music, news and sports brands, a premium podcast creator, music producer and major events and a digital innovator. Audacy engages 200 million consumers every month, bringing people together around content that matters to them. For more information, visit www.audacyinc.com, Facebook (Audacy Corp) and Twitter (@AudacyCorp).

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220406005295/en/

contacts

MEDIA INFORMATION:
David Mandler, North East Beverage Group
203-561-1241
dmandler@ne-dg.com

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