Crown Media Leverages Mirriad Video Advertising Opportunities for the Holiday Season

LONDON and NEW YORK –News Direct– Mirriad

Mirriad, the leading advertising company in Oscar-winning technology-powered video, today announced its partnership with Crown Media, enabling brands and advertisers to engage in content advertising, including access at Hallmark Channel Countdown to Christmas in 2021.

The partnership resulted in early success in key advertising categories such as automotive, finance and retail and more. Using a mix of creative executions allows for broader category participation for ad campaigns in content compared to traditional product placements. This ability has given rise to new advertisers for Crown Media and has become a powerful tool for Crown Media’s sales team to extend value to existing customers.

“Our partnership with Crown Media has rapidly accelerated to include so many leading brands, demonstrating the growing demand for content advertising,” said Mark Melvin, executive vice president of sales and brand partnerships at United States at Mirriad. “Brands are looking for new solutions to contextually target their consumers in a transparent and authentic way. We’re seeing massive brand interest in quality programming, like the original Hallmark films.

Through this partnership, brands now have access to content on one of the highest rated cable networks in the United States. Partnership success will extend to Hallmark Channel’s flagship event of the year Countdown to Christmas, which debuted on October 24 and features a huge range of holiday content, including new movie premieres every Friday, Saturday and Sunday and original seasonal fan-favorite movies from years gone by.

“We’re always on the lookout for new technologies that will allow our marketing partners to incorporate their brand messages into our programming and reach viewers in an organic way that maximizes impact,” said Chris Ward, vice-president. Senior President of Midwest Advertising Sales at Crown Media. “Mirriad quickly saw great success during the first few months of our partnership. We’re excited to build on these results by expanding our partnership to allow advertisers to take advantage of this newly unlocked inventory during the holiday season – the most popular and highest rated time of year on our channels.

About Mirriad

Mirriad’s award-winning solution generates new revenue for content producers and distributors by creating new in-content advertising inventory. Our patented AI and computer vision technology dynamically inserts innovative signage products and formats once content is produced. The market-first Mirriad solution integrates seamlessly with existing subscription and advertising models and dramatically improves the viewer experience by minimizing business interruptions. Mirriad currently operates in the United States, Europe and China.

About the Crown Media Family

Networks Owned and operated by Hallmark Cards, Inc., Crown Media Family Networks is home to Hallmark Channel, Hallmark Movies & Mysteries, and Hallmark Drama. Hallmark Channel offers an ambitious roster of new original content, including movies, scripted series and annual specials. Hallmark Channel is also home to the popular annual Countdown to Christmas holiday franchise, which offers 24/7 holiday lineup. Hallmark Movies & Mysteries is a 24-hour cable network featuring a unique blend of original new movies and acquired series focused on the lighter side of the suspense and mystery genres. The network also offers its own annual vacation programming franchise, Miracles of Christmas. Hallmark Drama showcases the rich heritage of the Hallmark Hall of Fame library and highlights films and series from Crown Media’s collection of original dramatic content. Crown Media Family Networks is also home to Hallmark Movies Now, the company’s subscription streaming service, which offers ad-free and wellness movies and series from Hallmark Channel, Hallmark Movies & Mysteries, and more including exclusive content that you can’t find anywhere else. Crown Media Family Networks’ publishing extension, Hallmark Publishing, offers original novels, as well as books adapted from the original Hallmark films.

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