RESTON, Virginia, Aug.6, 2021 / PRNewswire / – Comscore (NASDAQ: SCOR), a trusted all-platform media planning, transaction and review partner, today announced it has extended and expanded its relationship with Fox Corporation (Nasdaq: FOXA, FOX), which includes Comscore’s national television measurement. The multi-year agreement results from the extension of Comscore’s data rights, resulting in increased measurement stability, as well as continued improvements to its television measurement products.
“It is a privilege to continue our long-standing relationship with Fox and to have their vote of confidence in our televised measure,” said Carol Hinnant, Director of Revenue, Comscore. “As the industry accelerates its transition to impression-based buying, Comscore has strengthened its stable and reliable TV footprint to ensure marketers have modern media metering. “
“Rapidly changing consumer behavior makes stable and granular audience measurement more important than ever, and Comscore has made significant progress in its measurement capabilities,” said Audrey Steele, executive vice president of Sales Research Insights & Strategy for Fox. “We are delighted to be working even more closely with the team to create a multi-currency market. ”
Comscore has over a decade of experience measuring TV audiences from return channel devices to tens of millions of homes in all local markets. Comscore is also a leader in change of instrumentation in television measurement enabling adoption of advanced audiences and shifting to impressions, which enables the industry to move beyond age and gender to assess against consumers’ behaviors, interests and lifestyles . This enables TV channels, networks, advertisers, agencies and media companies at local and national level to effectively find and reach their ideal audiences in order to maximize their revenues.
Comscore (NASDAQ: SCOR) is a trusted partner for media planning, trading and evaluation across all platforms. With a data footprint that combines the audience intelligence of digital, linear, over-the-top and cinematic television with advanced audience insights, Comscore enables media buyers and sellers to quantify their multi-media behavior. -screens and make business decisions with confidence. A recognized leader in digital and TV audience measurement and large-scale advertising, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement. To learn more, visit www.comscore.com.
About Fox Corporation
Fox Corporation produces and distributes compelling news, sports and entertainment content through its iconic national brands, including: FOX News Media, FOX Sports, FOX Entertainment and FOX Television Stations. These brands have cultural significance for consumers and commercial significance for distributors and advertisers. The breadth and depth of our footprint allows us to deliver content that engages and informs audiences, build deeper relationships with consumers, and create more engaging product offerings. FOX maintains an impressive track record of success in the information, sports and entertainment industry that shapes our strategy to capitalize on existing strengths and invest in new initiatives. For more information on Fox Corporation, please visit www.FoxCorporation.com.
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