Commercial radio advertising increased 10% in the December quarter, totaling $185.4 million, up from $168.5 million in the same period a year earlier.
The figures are compiled by Milton Data and have been released by industry body, Commercial Radio Australia.
Melbourne continued to be the country’s largest market in terms of commercial investment, with revenue up 14% year-on-year, totaling $58.9 million in the December quarter, with the state primarily released from lockdown restrictions.
Commercial radio revenues performed well in the fourth quarter
ADVERTISING
ARC CEO Joan Warner said, “The December quarter radio advertising revenue results marked a positive end to 2021. We also saw 16.3% growth in total revenue this year. civilian, which is very good news.
“Factors in this period such as more positive consumer sentiment, demand driven by lifting of lockdown restrictions, opening of borders and pre-Christmas advertiser rush attributed to fourth quarter results.”
The Sydney market rose 8.3% to $55.1m in total, while Perth rose 12.3% to $25.1m, Brisbane up 8.8% to 29 $.9 million and finally Adelaide only rose 1.4% overall to $16.3 million.
In December alone, the five markets recorded a 9.2% increase in revenue over the same month in 2020, totaling $56 million, compared to $51.3 million the previous year.
“Melbourne stations performed well, generating $18.410m in advertising revenue for the month, up 15.3% from a year ago, Perth climbed 10.9% to 7.653m billion, Brisbane rose 9.5% to $8.945 million and Sydney revenue rose 5.8% to $16.152. million dollars in revenue,” the industry body reported.
