Chicago’s iconic Willis Tower skydeck reopens after redevelopment



Willis Tower’s Skydeck attraction in Chicago has opened following a redevelopment

Skydeck is the centerpiece of a visitor experience which also includes a new interactive exhibit showcasing the city’s architecture

In addition to the views, customers can indulge in informative videos about the city’s growth

The Skydeck was developed and operated by EQ Office, the operator of Willis Tower

Chicago’s Willis Tower Skydeck attraction – which held the title of tallest building in the world for 25 years – has reopened after a major redevelopment.

Designed by Skidmore, Owings & Merrill (SOM), Thinc Design and Chicago Scenic Studios, the Skydeck is the centerpiece of a visitor experience that also includes a new interactive exhibit showing how architecture has shaped history and Chicago identity.

Upon entering the 110-story Willis Tower, guests are guided through the interactive exhibit, while a squint / Opera flyover video provides an immersive tour of the skyline.

An elevator ride to the 103rd floor then reveals the transformed observation deck.

Interior upgrades, improved lighting, and upgrades in building technology allow dramatically expanded views across the city, while new interactive displays encourage visitors to learn more about Chicago’s historic architecture.

In addition to the sights, customers can indulge in informative videos about the city’s growth, travel habits, cultural attractions, and the making and history of The Ledge.

Guests are invited to mark the city by creating designs or messages on the interactive glitter wall.

The Skydeck was developed and operated by EQ Office, the operator of Willis Tower, and built by RL Edward Partners and Clark Construction Group.

David Moore, Senior Vice President, Portfolio Manager at EQ Office, said, “Skydeck has always been the best way for locals and visitors to see all of Chicago, and now we’ve significantly expanded and elevated the experience to- beyond what everyone has seen before.

“The new Skydeck experience celebrates hometown traditions and Chicago history, with incredible views you can’t find anywhere else.”

Randy Stancik, Managing Director of Skydeck Chicago, said, “With the attraction redesigned, we wanted to take this experience even further.

“The new Skydeck tells the story of Chicago – from the Great Chicago Fire to iconic city legends – and allows visitors to actively engage with our beloved home in a way all their own.

“From interactive and educational installations to fun, photo-worthy moments, guests of all ages, backgrounds and geographies will leave with a new connection to Chicago and the incredible memories of our unprecedented sights.”

Sign up here to get the Weekly Attraction Management Ezine and each issue of Attraction Management Magazine free digitally.



Source link

Previous Barry Callebaut Presents A Guide To All Ruby Chocolate
Next Antihistamines May Block All of the Benefits of Exercise

No Comment

Leave a reply

Your email address will not be published. Required fields are marked *