Celsius announces the appointment of traditional finance executives Aslihan Denizkurdu & Frank van Etten

“We are seeing a migration of talent from traditional finance to decentralized finance and crypto companies,” said Alex Mashinsky, CEO of Celsius. “As we prepare for the next chapter of our growth, I am delighted to see this top talent join our team with the exemplary leadership and wealth of experience that Denizkurdu and van Etten bring from Citigroup and UBS, respectively. .”

“I am honored to join Celsius, a pioneer in innovation, as the financial services industry is rapidly redefining itself,” Denizkurdu said of her new role. “My goal is to position Celsius as a leader in the decentralized finance industry with a best-in-class, scalable infrastructure that will also meet regulatory expectations globally as they come into place. traditional finance and applying them with an innovative mindset and fintech approaches will be part of this journey.”

Denizkurdu joins Celsius from Citigroup, where she was chief operating officer and head of risk management governance, reporting to the chief risk officer and a longtime member of the Global Risk Management Executive Council. In this role, Denizkurdu focused on implementing company-wide frameworks and processes that enabled effective risk identification and management while making the company a better and more successful business. competitive for its customers. She has also held positions in the Corporate Strategy and Country Risk groups. Prior to Citi, Denizkurdu was a senior buy-side research analyst at AllianceBernstein, where she invested in financial institutions. In this role, she also advised the US Treasury Department on the management of the ~$430 billion TARP program.

Denizkurdu graduated Magna Cum Laude from NYU Leonard N. Stern School business with a BS in finance and international business. In 2020, she was selected as a Young Global Leader by the World Economic Forum and was a Fellow in aspen of the Institute First Movers scholarship program since 2012.

“It’s a privilege to be part of the Celsius journey and to be able to drive future success,” van Etten said after his first months in the role. “Crypto-markets offer excellent investment opportunities where I can leverage my experience in innovation coupled with disciplined execution to create value for our customers, business partners and our business. We combine expertise depth in crypto with seasoned leadership of traditional markets with the goal of redefining the financial services landscape permanently and for the better.”

Prior to joining Celsius, van Etten worked in asset management for two decades in global leadership roles at ING, Voya, UBS and Nuveen. He has extensive investment experience and has been responsible for over 200 billion dollars in client assets in previous CIO roles. Additionally, van Etten has a background in operations and has held various advisory roles, focusing on efficiency programs at major global financial institutions. Van Etten Operated at the highest management levels, with a wealth of experience in developing growth strategies and designing operations to support growth. He led the execution of various large-scale strategic projects that helped position the companies for future success. He is a recognized expert in investment innovation, business restructuring and achieving sustainable business growth across various customer channels.

van Etten was born in Italy, raised in the Netherlands and holds a master’s degree in econometrics and operations research from Tilburg University.

About Celsius
Celsius helps over a million customers worldwide find the path to financial independence through a compound return service and low-cost instant loans accessible via web and mobile app. Founded on the belief that financial services should only do what is in the best interests of customers and the community, Celsius is a free blockchain-based platform where membership provides access to organized financial services that do not are not available through traditional financial institutions. For more information, please visit www.celsius.network.

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SOURCE Celsius Network

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