BrandMuscle and Vericast Deliver Unprecedented Knowledge-Driven Local Marketing Execution | New


CHICAGO, Sep 29, 2021 (GLOBE NEWSWIRE) – BrandMuscle, the industry leader in local and integrated channel marketing, is pleased to announce that it has entered into a strategic agreement with Vericast, a leading marketing solutions company providing actionable insights and operational expertise at scale. Together, these respective leaders in Channel Marketing Automation and Consumer Marketing will deliver unparalleled knowledge-driven marketing execution that will help brands align their local and national marketing efforts.

Vericast also plans to leverage BrandMuscle’s smart local marketing platform to streamline the execution of local marketing campaigns. BrandMuscle will use Vericast’s marketing technology and omnichannel solutions to enhance its local marketing services. Specifically, BrandMuscle will integrate the award winning system from Vericast Illumis ™ to adopt a data-driven approach to omnichannel media buying powered by the predictive intelligence of Valassis Consumer Graph ™. This unique Vericast insight, gathered from over 140 billion consumer intent and location signals, will enable BrandMuscle to deliver more targeted performance marketing campaigns for brands and their channel partners.

“We think it’s important to keep the pulse of the latest consumer marketing solutions so that we can help our clients reach their target audiences and generate more revenue,” said Scott Weeren, CEO of BrandMuscle. “Vericast pushes the boundaries of data and information. Working with them will allow us to expand our performance marketing capabilities and keep BrandMuscle at the forefront of marketing technology.

The BrandMuscle-Vericast agreement streamlines the integration between the respective offerings and delivers more value to distributors. BrandMuscle customers will enjoy many benefits including:

A centralized, personalized web portal to plan, manage and execute channel marketing programs, and evolve them across local and national touchpoints while maintaining brand compliance. development fund, with robust analytics to understand utilization rates and ROI Channel Partner Scorecard, a solution that uses gamification to increase distribution partner adoption of marketing programs and increase revenue faster

“We have successfully completed a campaign test using BrandMuscle’s smart local marketing platform combined with the power of Vericast’s Illumis platform and are pleased with the initial results,” said Michelle Engle, Product Manager at Vericast. “This combination offers a unique approach to generate efficiencies and value for local channel traders.”

BrandMuscle and Vericast customers can contact their account representative to learn more about how to add value to their channel marketing strategy.

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Connect with Vericast:

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About BrandMuscle BrandMuscle is the leader in local and integrated channel marketing, serving more than 300 of the world’s leading brands, with 700 professionals in seven offices around the world. The BrandMuscle Intelligent Local Marketing Platform enables brands and their local marketing partners to deliver the greatest marketing impact to every customer. BrandMuscle simplifies and adapts digital and physical marketing execution, enabling brands to acquire and retain the best customers, retain loyalty, improve lifelong customer value and maximize return on investment. For more information on BrandMuscle, visit https://www.brandmuscle.com/ or call (866) 464-4342.

About Vericast Vericastreinventing marketing solutions, a business-to-person connection at a time. By influencing the way more than 120 million homes eat, shop, shop, save and borrow, Vericast fuels commerce, drives economic growth and directly accelerates the revenue potential of more than 70,000 brands and businesses. While its award-winning portfolio of products, technologies and solutions, includingIllumis ™,Household Connect ™,Valassis Consumer Graph ™andHarland Clarke ChecksCX ™– are part of the history of Vericast, its employees are the real differentiators; pioneers in data intelligence, marketing services, transactional solutions, campaign management and media delivery.

Contact: Lori Alba Vice President of Marketing lori.alba@brandmuscle.com 216-454-2047

Copyright 2021 GlobeNewswire, Inc.



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