BMF the creative agency won the 3rd round of the 2023 Sirens Trophies with the advertising campaign, Promotions you can buy for ALDI Australia.
The Creative Radio Ad Series Kiah Nicholas and Emily Field featured a heroic brand spot with a continuous retail layer focused on Special Buys products including washing machines, bed linens and barista-grade coffee machines.
Emily and Kiah said, “We had a quality job to do on the ALDI special purchases. So when we started spitting, we were like, what’s special? Is the universe special? Earth? Humanity? To like? This microcosm? And of all it contains, what makes ALDI Special Buys special?
“Then, in our state of existential madness, we thought the obvious: this is special, you can buy!”
The Council of Sirens also selected the BMF produced ‘Special you can buy – Atoms 1078′as the best single ad of the round.
The advert is now up for the 2023 Gold Siren Award for Best Radio Advertisement, with the top prize being a trip for the winners and their clients to the Cannes Lions International Advertising Festival.
ARC Director General Ford Ennals says: “BMF’s winning ad is another outstanding example of radio creativity at its best. It offers unique storytelling and introduces an unexpected element to capture attention.
Sound engineer Nick Gallagher of cue sound studio won the craft category winner for the West Australian Ballet piece, Music. Ballet. Side by side.