Have you spent time and money launching your business website, but your analytics still look a little lackluster?
Do not be discouraged ! Here, we’ll break down three ways to get people to your website without having to empty the bank on paid advertising.
First, put your dots on the i’s and cross your t’s
First, make sure your bases are covered when it comes to basic SEO needs so your site shows up when the right prospect searches. Make sure your pages have correct meta descriptions and you’ve fixed any broken links. Dive deeper into SEO best practices when it comes to building a real estate business here.
Once you’ve covered the basics of helping search engines find your site, you can focus on how to help potential customers find your site.
Provide value through permanent content
It is essential to have a digital footprint for your business. If you don’t exist online, you might as well not be in business.
But establishing a digital footprint is so easy these days, and you can do more than just create a site. You can establish yourself as a thought leader and expert. The more quality content you have online, the more opportunities you have to generate leads for your business.
Like everything in business, the secret to success is providing value to customers, and creating valuable content is no different.
Evergreen content is versatile content that can stay fresh and alive forever. It is always valuable and useful to your audience, no matter where they are in their buying or selling journey.
This is a very effective type of content for generating leads because it won’t age over time like most other trends or topics. Creating permanent content may take more effort initially, but it’s worth it in the long run because you won’t have to continually create new content.
What type of persistent content should you create? Well, as a realtor, that would be looking at the markets you serve and creating landing pages, video content, blog posts, and more. on topics that buyers in your area are looking for, such as reviews of local schools, parks and recreation areas, cafes, theaters, and more.
Our keep it real episode with Bob McCraine is a great deep dive into how Bob created substantial lead traffic to his site and business using these exact methods.
Use video whenever possible
If you’re looking for a way to drive traffic to your real estate website, consider using video. Videos are an extremely powerful marketing tool, and they can be used in many ways to drive traffic to your site.
YouTube is the second largest search engine on the internet, potential customers can find you there and get to know your business better.
Nearly 85% of the content consumed these days is video, as more and more people prefer watching articles rather than reading them; that is why it is essential to have a YouTube channel.
When using videos to generate leads and traffic, you want to make sure they’re effective. They should be attractive, informative and properly edited. Make sure your videos are also placed in the right places on your website so that they can be easily found by potential customers.
To keep your content as effective as possible, be sure to create videos discussing the details of the real estate services you market and ensure that the video content is always up to date.
It is also useful to create a frequently asked questions page on your website and record a video answering these questions. This will definitely lead to increased website traffic and engagement.
Create a social media content calendar and stick to it!
Consistency is the key. Many believe that the only way to get substantial reach on social platforms is to pay out of pocket for promoted posts. But you risk failing if you can’t commit to a consistent social media posting schedule.
Use a social media posting tool like Buffer to schedule posts in advance. Then, share more improvised posts here and there.
Show up and be sure to minimize zero days. Release something on every platform daily.
This can be achieved easily by recycling your evergreen content and mixing it with timely and trending content. Put yourself in the shoes of the average Internet user.
Many people browse their feeds while commuting to work, waiting in line, or in a waiting room at the doctor’s office. By consistently delivering a mix of persistent and trending content, you’ll be sure you’re showing up on someone’s feed and that’s half the battle.
Showing up is the most important part of content marketing. Many will feel a bit embarrassed to post at such a high volume, but this usually comes down to people thinking that users are just watching your stream, which is rarely the case.
Be creative and present yourself on alternative platforms as well. The social media landscape is constantly changing, new platforms appear and others stagnate and die. Make sure you’re visible to a wide range of audiences and constantly assess where you can expand your reach.